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Building a great mobile app is hardly enough to make it a success. Without a solid marketing strategy, even the most powerful app has little chance of surviving the fierce competition of the growing mobile app market.
Special attention in this strategy should be paid to mobile user acquisition, which is a weak spot, particularly for new apps that have recently entered the market. If you wonder how to get users for your app, this article is for you. Below, we’ve covered the top 10 customer acquisition channels effectively used to attract new app users, from social media and paid ads to organic search and others.
It is important to note that none of these channels is a one-size-fits-all solution, meaning you must build your customer acquisition strategy with the specifics of your product and target audience in mind. A combination of approaches to user acquisition for mobile apps is more likely to attract your ideal client and keep the retention rate high.
Global mobile app downloads reached 255 billion in 2022, and it keeps growing as the number of smartphone users increases.
There are around 2 million apps available in the App Store, and nearly 2.7 million are offered in Google Play. These numbers may be rather discouraging when you think of these millions of apps as competitors you must fight with for the attention of your potential users.
In reality, a very small portion of the apps available on the market succeeds in acquiring a significant number of users. So, how do you become one of those successful ones? A great product doesn’t guarantee you millions of users. On the other hand, a great product and a solid marketing strategy will certainly bring you consistent user growth. So, keep reading to find the most effective mobile user acquisition channels you can use to promote your own app.