Evaluation of Google AdWords campaigns and Facebook Advertising with Google Analytics

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Linking AdWords and Analytics
In order to be able to see the AdWords data clearly within Google Analytics and vice versa, both tools need to be linked. On the one hand, this is done within Google Analytics under “ Manage -> AdWords linking ”. There, a so-called linking group can be created and you can set which Analytics data views the AdWords figures should flow into.

Linking AdWords and AnalyticsLinking AdWords and Analytics

In order for the Google AdWords values ​​to be found in the correct tab in Google Analytics, automatic tagging must be activated within Google AdWords under the gear wheel for the “ Account Settings ” settings.

Automatic tagging in AdWordsAutomatic tagging in AdWords

In order to see the analytics metrics within Google AdWords, they must be released for import under the settings gear “ Linked Accounts -> Google Analytics ”.

Data import into Google AnalyticsData import into Google Analytics

Once all steps have been completed successfully, the data from both philippines mobile numbers list systems can be analyzed together and used for campaign optimization.

AdWords campaign optimization with Analytics
Customize columns in Google Analytics
Customize columns in Google Analytics
How can the analytics data be used for campaign optimization within AdWords?
Within Google AdWords, the analytics values ​​can be added as a column and used directly as an optimization metric for campaigns, ad groups, keywords and ads.

This allows individual content to be evaluated and optimized based on bounce rate, pages per session and average session duration, so that, for example, the poor performance of individual keywords can be directly attributed to a high bounce rate.
The campaign manager should derive and implement the right actions and optimizations from the respective key figures.