When do RLSA campaigns make sense?

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To find out whether an RLSA campaign makes sense for your AdWords ads, you should first create remarketing lists in the campaigns without bid adjustments. There are hardly any limits to the number of lists you can have. Our tip: Test it out and, in the first step, create different lists that depict the customer journey at different touchpoints - for example, starting with all website visitors and ending with so-called shopping cart abandoners.

It is usually relatively easy to determine whether the conversions were made by users from the stored lists. Although you can of course gain valuable insights into RLSA campaigns through testing and a cautious approach ecuador mobile numbers list using data analysis, there are some situations in which remarketing for the search network can be particularly exciting:

Do you sell products that are purchased again on a regular basis?
Do you sell product groups that require additional accessories?
Do you sell product lines that belong together in some way?
Would you like to make existing customers aware of your entire product range?
Would you like to draw attention to a new product at the lowest possible price?
Is your target group or product very specific, so that you struggle with high wastage with generic campaigns?
Do you want to reactivate former customers?
Or would you like to attract your (existing) customers with a special offer?
The range of possibilities with RLSA campaigns is enormous. For example, as a musical instrument retailer, you can specifically target your guitar customers for all your guitar accessories such as strings, picks and amplifiers. As a furniture retailer, you can also draw the attention of your customers who have bought a sofa in the past to living room tables or display cabinets. Remarketing for search campaigns is not industry-specific, but as with any other campaign, success depends on many factors such as campaign structure, intensity of keyword research and data analysis, the conditions of the shop, etc.