What smart bidding strategies are there?
Posted: Sat Feb 01, 2025 7:18 am
Google distinguishes between four different Smart Bidding strategies. These predefined bidding strategies enable the advertiser to display their ads as efficiently as possible. You can find the strategies under the “Bids” item in the campaign settings. You can optimize your campaign with just one click.
The Smart Bidding strategies at a glance:
Maximize conversions
Target CPA for Conversion Optimization
Maximize conversion value
Target ROAS to optimize conversion value
In order to really use these strategies, functioning conversion tracking is required.
Conversion Tracking Support!
Do you need support setting up your tracking? Then contact our digital analytics experts!
Contact us now
Below we explain these four Google Smart Bidding strategies in detail.
Maximize conversions
As the name suggests, this bidding strategy is about maximizing wuhan mobile numbers list conversions. The bidding is completely left to Google. The advertiser simply specifies a budget, which is used up completely to get the maximum out of it. The algorithm then sets the bids within this budget so that as many conversions as possible are achieved. CPA and CPC specifications play no role here.
Target CPA / tCPA (Target Cost per Action)
Target CPA is not only about achieving as many conversions as possible, but also at a fixed cost/conversion value. The advertiser gives the algorithm a value that a conversion should cost on average; the CPA value of an individual conversion can vary. So that the algorithm can work efficiently, we recommend only using tCPA if at least 30 conversions have been achieved in the last 30 days.
Maximize conversion value
The name says it all: The “Maximize Conversion Value” bidding strategy is simply about maximizing the total conversion value of a campaign within a certain budget. Similar to the “Maximize Conversions” strategy, the advertiser only specifies the budget that will not be exceeded. Target ROAS and CPC are not taken into account.
The Smart Bidding strategies at a glance:
Maximize conversions
Target CPA for Conversion Optimization
Maximize conversion value
Target ROAS to optimize conversion value
In order to really use these strategies, functioning conversion tracking is required.
Conversion Tracking Support!
Do you need support setting up your tracking? Then contact our digital analytics experts!
Contact us now
Below we explain these four Google Smart Bidding strategies in detail.
Maximize conversions
As the name suggests, this bidding strategy is about maximizing wuhan mobile numbers list conversions. The bidding is completely left to Google. The advertiser simply specifies a budget, which is used up completely to get the maximum out of it. The algorithm then sets the bids within this budget so that as many conversions as possible are achieved. CPA and CPC specifications play no role here.
Target CPA / tCPA (Target Cost per Action)
Target CPA is not only about achieving as many conversions as possible, but also at a fixed cost/conversion value. The advertiser gives the algorithm a value that a conversion should cost on average; the CPA value of an individual conversion can vary. So that the algorithm can work efficiently, we recommend only using tCPA if at least 30 conversions have been achieved in the last 30 days.
Maximize conversion value
The name says it all: The “Maximize Conversion Value” bidding strategy is simply about maximizing the total conversion value of a campaign within a certain budget. Similar to the “Maximize Conversions” strategy, the advertiser only specifies the budget that will not be exceeded. Target ROAS and CPC are not taken into account.