Google Smart Bidding – the ultimate guide to automated bidding
Posted: Sat Feb 01, 2025 7:18 am
Google Ads users know the problem: Targeting ads requires a lot of manual optimization and constant attention to the numerous metrics that need to be taken into account when planning campaigns.
The solution: Google's Smart Bidding - automated bidding strategies that help you maximize your campaigns while reducing manual time expenditure. Find out more in our Smart Bidding guide.
What is Smart Bidding?
In the Google Ads universe, Smart Bidding is one of the automated bidding strategies. Smart Bidding describes all bidding strategies that use machine learning to optimize bids so that conversions or the conversion value are maximized .
In order to decide how likely it is that a user will achieve a conversion or a high conversion value, the Google algorithm uses many different signals on the Internet for each auction. These signals relate, among other afghanistan mobile numbers list things, to the behavior of a user and the corresponding demographic characteristics:
Age, gender, origin, place of residence, relationship status, income, etc.
What is he/she looking for?
What interests does he/she have?
Which sites does he/she visit?
What device does he/she use to surf the Internet?
Which operating system is associated with it?
Which browser does he/she use?
Is he/she already part of a remarketing list?
etc.
Of course, the advertiser’s characteristics, campaign settings, stored keywords, existing conversion data, etc. also play a role.
Based on all of these signals, the Google algorithm estimates the probability of achieving the target and determines the best bid based on this. In other words: Smart Bidding.
Google Smart Bidding user signals
Signals from users that Smart Bidding uses when displaying ads.
The solution: Google's Smart Bidding - automated bidding strategies that help you maximize your campaigns while reducing manual time expenditure. Find out more in our Smart Bidding guide.
What is Smart Bidding?
In the Google Ads universe, Smart Bidding is one of the automated bidding strategies. Smart Bidding describes all bidding strategies that use machine learning to optimize bids so that conversions or the conversion value are maximized .
In order to decide how likely it is that a user will achieve a conversion or a high conversion value, the Google algorithm uses many different signals on the Internet for each auction. These signals relate, among other afghanistan mobile numbers list things, to the behavior of a user and the corresponding demographic characteristics:
Age, gender, origin, place of residence, relationship status, income, etc.
What is he/she looking for?
What interests does he/she have?
Which sites does he/she visit?
What device does he/she use to surf the Internet?
Which operating system is associated with it?
Which browser does he/she use?
Is he/she already part of a remarketing list?
etc.
Of course, the advertiser’s characteristics, campaign settings, stored keywords, existing conversion data, etc. also play a role.
Based on all of these signals, the Google algorithm estimates the probability of achieving the target and determines the best bid based on this. In other words: Smart Bidding.
Google Smart Bidding user signals
Signals from users that Smart Bidding uses when displaying ads.