Now that you know the importance of a sales report to your team’s success, it’s time to delve into the different types of sales reports you might want to generate and assess.
Yes, there is more than one kind of sales report. And, yes, you’ll want to explore them all for a holistic view of your business’s sales performance. While you may not need to examine every kind of sales report daily, you’ll still need to generate each at regular intervals to track sales, identify trends, and make quick decisions for continued success.
For the best results, each of these reports should be included within a comprehensive sales report covering all the necessary KPIs and metrics.
Here are the core sales report types you should be familiar with:
Sales pipeline report
Conversion rate report
Customer churn report
Sales forecast report
Deals won and lost report
Average deal size report
Sales call report
Marketing collateral usage report
Lead response time report
Revenue report
1. Sales pipeline report
The sales pipeline report is a snapshot of germany whatsapp number the sales process and overall sales health, outlining the number and value of deals at each pipeline stage and how likely they are to close.
2. Conversion rate report
The conversion rate report measures the effectiveness of your sales team’s ability to convert prospects into leads and leads into customers.
3. Customer churn report
The customer churn report is a tool for tracking customer churn and identifying possible pricing, product quality, and service issues to resolve and encourage customer retention.
4. Sales forecast report
The sales forecast report provides a prediction of future sales based on historical performance data, market trends, and other related factors.
5. Deals won and lost report
The deals won and lost report provides an overview of sales opportunity outcomes, both overall and by individual sales team members. It offers insights into deal success rates, lost sales, quota attainment, areas for improvement, and more.
6. Average deal size report
The average deal size report offers an overview of the average revenue generated per closed deal, helping you set sales quotas, track performance, and forecast sales revenue.