Time Spent : Analyze the time spent on each page or step.
Posted: Sat Feb 01, 2025 7:06 am
Analytics Tools : Use Google Analytics, Hotjar, or similar tools to track user behavior on your site.
Customer Surveys : Conduct surveys (NPS, CSAT) to obtain direct feedback.
Qualitative Interviews : Conduct in-depth interviews with a sample of customers.
Channel Analysis : Examine the performance of each channel (email, social media, SEA).
– Identification of Contact Points
List all the points of interaction between the customer and your brand.
Categorize them by stage of the journey (discovery, consideration, purchase, etc.).
Assess the importance of each touchpoint.
– Data analysis
Conversion Rate : Identify where qatar whatsapp number database abandonments are occurring.
Navigation Paths : Examine the most common routes.
Segmentation : Analyze behaviors by customer segment.
– Identification of frictions
Identify stages with high abandonment rates.
Analyze recurring negative feedback.
Look at pages with long loading times.
Identify complex or unintuitive processes.
For example, if you see a high rate of cart abandonment, for example, this could indicate friction in the purchase journey. You may need to revisit your “cart” page.
Customer Surveys : Conduct surveys (NPS, CSAT) to obtain direct feedback.
Qualitative Interviews : Conduct in-depth interviews with a sample of customers.
Channel Analysis : Examine the performance of each channel (email, social media, SEA).
– Identification of Contact Points
List all the points of interaction between the customer and your brand.
Categorize them by stage of the journey (discovery, consideration, purchase, etc.).
Assess the importance of each touchpoint.
– Data analysis
Conversion Rate : Identify where qatar whatsapp number database abandonments are occurring.
Navigation Paths : Examine the most common routes.
Segmentation : Analyze behaviors by customer segment.
– Identification of frictions
Identify stages with high abandonment rates.
Analyze recurring negative feedback.
Look at pages with long loading times.
Identify complex or unintuitive processes.
For example, if you see a high rate of cart abandonment, for example, this could indicate friction in the purchase journey. You may need to revisit your “cart” page.