Let's analyze the data

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But do we know how the main players in the retail sector manage to become undisputed leaders?

What efforts are needed to create and develop an effective online strategy?

How to make efforts orderly in such a way that they increase their effectiveness?

SEMrush conducted the aforementioned ecommerce study to answer these questions, along with many others.

The study showed that e-commerce strategies and customer behavior vary widely across sectors and countries.

Therefore, adapting the strategy to local markets is a key step in international positioning.

To help online retail companies understand the characteristics of each market, we have compiled advice from e-commerce experts from different countries.

Spain

USA

Australia

United Kingdom

Brazil

Italy

France

Benelux

Russia

China

International ecommerce Spain

Spain
Fernando Marcia
Fernando Marcia

General Director of Human Level Communications



In Spain, the e-commerce business represents an economic activity that already generated 6.1 billion euros in the third quarter of 2016, with a growth of 16.3% compared to previous years, according bulgaria mobile database to data from the National Commission of Markets and Competition.

As a country that both sends and receives travelers, activities related to the tourism industry have greater weight, followed by clothing, electronic products, books, etc.

57% of e-commerce revenue comes from Spanish websites, which gives us an idea of ​​how powerful this industry is in our country.

There are many important local players on the e-commerce board (such as PCComponentes.com, EfectoLed.com or MiFarma.es) that compete with international giants in their market niche.

It is also important to mention that many small online players underestimate the investment they must make in customer acquisition, conversion and retention of web traffic.

Before opening an online store, you must not only take on the cost of developing the store itself, but also finding the right product and price, as well as promoting and optimizing the website.