Corporate influencer programs: often reduced to marketing aspects or rated by decision-makers as "nice to have, but not essential". This is a deeply strategic topic that no company can and should avoid today. A key aspect: Working on the corporate influencer strategy quickly reveals the digital maturity of the company and other key areas. It helps to expand skills and drive digitalization forward. Anyone who consciously gets involved as an employee brand ambassador also inevitably increases their own digital literacy - and thus takes on a crucial role model function internally.
Table of contents
Individual competence vs. compliance?
Social Media Literacy as a Mandatory Program
Digital Literacy as a Prerequisite for Digital Maturity
What Corporate Influencer Strategies Do for viber data Digital Literacy and Digital Maturity
management's understanding of the problem
Digital and social media literacy of all employees
Corporate Culture as a Basis for Transformation
role models and internal ambassadors
Internal communication and functioning collaboration
touchstone for future viability
Conclusion
German companies and digitization: Despite some successful examples, it is still a difficult topic. "Stagnation instead of progress" was the conclusion reached by the German Economic Institute this year based on the values in the digitization index. People in the company decide whether and how well the organization can keep up with digitization. But decision-makers often lack awareness. However, especially in economically difficult times, energy and resources should be systematically channeled into the company's future viability, and digital maturity is an essential part of this.