At least one (main) responsible person
Posted: Sat Feb 01, 2025 3:58 am
Internal communication always comes before external communication, and before that comes target group analysis. Because the needs of individuals are often very different, the benefit argument should also look different. The benefit of a brand ambassador strategy for the company is not necessarily or completely identical to the benefit for the individual - at least not directly.
The realization that it is better for all employees if the company is doing well in the market is, depending on the person's position and degree of identification with the employer's goals, already at a relatively high level of abstraction. At least, it is not directly experienced. In order for someone to get involved and, if in doubt, to take certain risks with the increased visibility - at least in their own perception - they must recognize a more immediate personal benefit.
This can be, for example, an awareness of the increased personal viber data brand value, personal recognition, more freedom in media use, but also the feeling of belonging. Many corporate influencer programs are so successful because the participants form a community within the company that gives them a feeling of belonging and personal importance.
9. Target group-oriented internal communication
The success of any communication measure depends on how well the target groups are reached. This is sometimes forgotten in internal communication. If you want to involve everyone involved and convey benefits to them, you need to know their needs precisely. You also need to know their communication preferences and their access to media and information. An analysis of the internal target groups is therefore essential.
Regular exchange on a suitable collaboration platform is part of target group-oriented communication. Content from the company should be easy to find and share. Feedback mechanisms within the company and in corporate communications must be established and create as little effort as possible for those who use them.
However, this issue is a major challenge, especially in companies where the workforce is very heterogeneous in terms of their tasks. Not everyone has access to a computer workstation or a company cell phone. Individual solutions must be found based on individual circumstances.
The realization that it is better for all employees if the company is doing well in the market is, depending on the person's position and degree of identification with the employer's goals, already at a relatively high level of abstraction. At least, it is not directly experienced. In order for someone to get involved and, if in doubt, to take certain risks with the increased visibility - at least in their own perception - they must recognize a more immediate personal benefit.
This can be, for example, an awareness of the increased personal viber data brand value, personal recognition, more freedom in media use, but also the feeling of belonging. Many corporate influencer programs are so successful because the participants form a community within the company that gives them a feeling of belonging and personal importance.
9. Target group-oriented internal communication
The success of any communication measure depends on how well the target groups are reached. This is sometimes forgotten in internal communication. If you want to involve everyone involved and convey benefits to them, you need to know their needs precisely. You also need to know their communication preferences and their access to media and information. An analysis of the internal target groups is therefore essential.
Regular exchange on a suitable collaboration platform is part of target group-oriented communication. Content from the company should be easy to find and share. Feedback mechanisms within the company and in corporate communications must be established and create as little effort as possible for those who use them.
However, this issue is a major challenge, especially in companies where the workforce is very heterogeneous in terms of their tasks. Not everyone has access to a computer workstation or a company cell phone. Individual solutions must be found based on individual circumstances.