The clearer it is from the outset which target groups you are targeting
Posted: Sat Feb 01, 2025 3:57 am
First of all, you need to consider resources. Formats need to be defined, contributors named. An editorial platform may even need to be designed. Schedules with milestones need to be written. The conception and planning phase also includes considering who you want to give away your knowledge to so that it contributes to your own company goals.
Targeted customers: Share only the right knowledge
For example, if you want to generate orders from DAX 30 companies in the B2B sector, you should not use the shared knowledge primarily to provide benefits for start-ups - and vice versa. Not every interested party who comes across your free knowledge is also interesting as a customer in business terms. Not every inquirer is willing or able to pay the prices you have calculated.
the better you can select in advance. On the one hand, you want to help your network as best as possible. On the other hand, you must not lose sight of your own goals. This is how content marketing works and benefits both sides. Because it saves potential interested parties valuable time in the exploratory phase and does not unnecessarily block resources in your company.
is that clients qualify themselves. It is no longer just the sales department that uses certain characteristics to select as accurately as possible those who are worth contacting. The content prepared for the target group sends out the right signals at the same time as the technical information. If this is well planned and implemented, ideally a very high percentage of people will viber data only get in touch with you if they actually place an order.
formats of knowledge sharing
The platforms on which knowledge is shared in content marketing can vary greatly from case to case, depending on the provider and target group. This usually includes at least a website, often a (corporate) blog or magazine. Pages and profiles on social networks - from LinkedIn to YouTube, from TikTok to Instagram - often even play a central role. The role of employee brand ambassadors or corporate influencers should not be underestimated. They profile themselves as recognizable experts with their personal profiles on social networks, for example on LinkedIn. They can also make valuable contributions as contributors to the corporate blog or as protagonists in video formats.
Targeted customers: Share only the right knowledge
For example, if you want to generate orders from DAX 30 companies in the B2B sector, you should not use the shared knowledge primarily to provide benefits for start-ups - and vice versa. Not every interested party who comes across your free knowledge is also interesting as a customer in business terms. Not every inquirer is willing or able to pay the prices you have calculated.
the better you can select in advance. On the one hand, you want to help your network as best as possible. On the other hand, you must not lose sight of your own goals. This is how content marketing works and benefits both sides. Because it saves potential interested parties valuable time in the exploratory phase and does not unnecessarily block resources in your company.
is that clients qualify themselves. It is no longer just the sales department that uses certain characteristics to select as accurately as possible those who are worth contacting. The content prepared for the target group sends out the right signals at the same time as the technical information. If this is well planned and implemented, ideally a very high percentage of people will viber data only get in touch with you if they actually place an order.
formats of knowledge sharing
The platforms on which knowledge is shared in content marketing can vary greatly from case to case, depending on the provider and target group. This usually includes at least a website, often a (corporate) blog or magazine. Pages and profiles on social networks - from LinkedIn to YouTube, from TikTok to Instagram - often even play a central role. The role of employee brand ambassadors or corporate influencers should not be underestimated. They profile themselves as recognizable experts with their personal profiles on social networks, for example on LinkedIn. They can also make valuable contributions as contributors to the corporate blog or as protagonists in video formats.