The website for the book
Posted: Sat Feb 01, 2025 3:56 am
Contents (examples):
Why the topic is so urgent – for every manager
Social CEO and Corporate Influencer: Classification and Expertise
Personal Branding for Executives: the Power of Personality
Develop well-founded strategies and implement them quickly
editorial planning for social media
How do I convince and support a social CEO?
Where is the book available?
“Social CEO. Strategies for managers as corporate line data influencers” is available in regular bookstores. There is a print edition and an e-book edition.
→ Order in the Haufe Verlag shop.
→ Order from Amazon.
Hoffmann, Kerstin: Social CEO. Strategies for managers as corporate influencers. Haufe 2024. approx. 220 pages. ISBN 978-3-648-17550-7
Why the topic is so urgent – and what the book achieves
The manager without digital skills and without a social media presence is a dying breed. However, many board members, managing directors and members of management in companies do not yet know this. They will also find out much too late, because they have neither an ear nor a voice where important stakeholders exchange information about current developments. The information sovereignty about their name, about the organization they lead and about relevant terms may already be largely in the hands of other people. What's more: As prominent personalities, they provide orientation, are guiding stars, stand for values and can make a difference with their public visibility. As decision-makers in business, they cannot escape major issues such as climate change, the shortage of skilled workers or equal rights, far beyond their own company interests. They have to take a position, and if they do not actively help shape the narrative themselves, then others will do it for and through them - but not necessarily in their interests.
Therefore, knowledge of and active participation in digital media and social networks are part of the position and the leadership task today. Anyone who listens carefully, joins in discussions and sends the right signals at the right time is acting at least in a contemporary manner, and above all responsibly and thus successfully in relation to their own goals. In many, if not most, cases, they gain a decisive advantage over other industry
Why the topic is so urgent – for every manager
Social CEO and Corporate Influencer: Classification and Expertise
Personal Branding for Executives: the Power of Personality
Develop well-founded strategies and implement them quickly
editorial planning for social media
How do I convince and support a social CEO?
Where is the book available?
“Social CEO. Strategies for managers as corporate line data influencers” is available in regular bookstores. There is a print edition and an e-book edition.
→ Order in the Haufe Verlag shop.
→ Order from Amazon.
Hoffmann, Kerstin: Social CEO. Strategies for managers as corporate influencers. Haufe 2024. approx. 220 pages. ISBN 978-3-648-17550-7
Why the topic is so urgent – and what the book achieves
The manager without digital skills and without a social media presence is a dying breed. However, many board members, managing directors and members of management in companies do not yet know this. They will also find out much too late, because they have neither an ear nor a voice where important stakeholders exchange information about current developments. The information sovereignty about their name, about the organization they lead and about relevant terms may already be largely in the hands of other people. What's more: As prominent personalities, they provide orientation, are guiding stars, stand for values and can make a difference with their public visibility. As decision-makers in business, they cannot escape major issues such as climate change, the shortage of skilled workers or equal rights, far beyond their own company interests. They have to take a position, and if they do not actively help shape the narrative themselves, then others will do it for and through them - but not necessarily in their interests.
Therefore, knowledge of and active participation in digital media and social networks are part of the position and the leadership task today. Anyone who listens carefully, joins in discussions and sends the right signals at the right time is acting at least in a contemporary manner, and above all responsibly and thus successfully in relation to their own goals. In many, if not most, cases, they gain a decisive advantage over other industry