smaller online audience and high growth rate
Posted: Sat Feb 01, 2025 3:51 am
Parameter 2: The growth ratio of any chosen company
An estimate of the performance of your online marketing efforts according to your Traffic Growth.
These numbers can be tracked in the Growth Quadrant in the Market Explorer tool for up to 30 competitors, so you can analyze the landscape for areas that require in-depth research.
It is recommended that you focus on 10 competitors for a more precise approach, something you can achieve automatically through Market Explorer or manually through the Custom Market feature if you need to tailor your Growth Quadrant .
Understanding the quadrants of your competitive landscape
The Growth Quadrant groups your competitors into four areas to help you analyze the potential of your market:
Market potential - Growth quadrant
Leaders: large online audience (traffic volume) and high growth rate (traffic growth)
These players attract significant amounts of traffic through effective multi-channel campaigns and continue to grow.
These are the ones you should pay attention to and, in most italy mobile database cases, emulate, when defining your own strategy, but remember that a wide reach does not guarantee a high conversion rate.
Established players: large online audience and low growth rate
These players have cemented their place in the market with high levels of coverage, but they are not growing at the same rate as the Leaders.
It's worth digging into how they managed to build their audience in the first place, and of course, why their growth may have slowed.
Game changers:
These players receive lower levels of traffic, but grow at a faster rate than the market average, and often take the form of startups with aggressive investment.
An estimate of the performance of your online marketing efforts according to your Traffic Growth.
These numbers can be tracked in the Growth Quadrant in the Market Explorer tool for up to 30 competitors, so you can analyze the landscape for areas that require in-depth research.
It is recommended that you focus on 10 competitors for a more precise approach, something you can achieve automatically through Market Explorer or manually through the Custom Market feature if you need to tailor your Growth Quadrant .
Understanding the quadrants of your competitive landscape
The Growth Quadrant groups your competitors into four areas to help you analyze the potential of your market:
Market potential - Growth quadrant
Leaders: large online audience (traffic volume) and high growth rate (traffic growth)
These players attract significant amounts of traffic through effective multi-channel campaigns and continue to grow.
These are the ones you should pay attention to and, in most italy mobile database cases, emulate, when defining your own strategy, but remember that a wide reach does not guarantee a high conversion rate.
Established players: large online audience and low growth rate
These players have cemented their place in the market with high levels of coverage, but they are not growing at the same rate as the Leaders.
It's worth digging into how they managed to build their audience in the first place, and of course, why their growth may have slowed.
Game changers:
These players receive lower levels of traffic, but grow at a faster rate than the market average, and often take the form of startups with aggressive investment.