Community Manager Tools
Posted: Sat Feb 01, 2025 3:45 am
Analytical ability
If a community manager is unable to evaluate the results of his activities, then he is doing something wrong.
Therefore, it needs to be able to collect both qualitative and quantitative information about users, create reports, and analyze statistics and feedback.
Ability to adapt to emergency situations
To avoid community members feeling unappreciated and ignored, community managers need to respond to messages as quickly as possible.
Conflict resolution ability and flexibility
This is the ability to quickly el salvador email list come up with solutions to complex, non-standard and unexpected problems.
Iron nerves
Keeping your cool: Community managers are usually the first to receive criticism of the company, and due to the harsh nature of the Internet, these comments can be expressed in a rude manner.
It is important to remain calm, polite, and help community members feel heard, as anything said on behalf of the company can be used against it. This will help minimize negative reactions.
Community Manager Tools
In the Russian-speaking environment, it is sometimes argued that the main task of community managers is audience retention. However, this opinion is not entirely accurate. At different stages of community development, community managers are engaged in both attracting and retaining the audience, and also work to return users to the community. They also play an important role in promoting the group according to the sales plan.
Community Manager Tools
Source: shutterstock.com
How to attract an audience:
Active approach. Especially relevant for a budding community. The community manager actively searches for potentially interesting people, contacts them and invites them to his community.
A company will benefit if it has a community manager who is able to describe community events in a high-quality and creative way, as he or she is usually better at this task than a copywriter or PR specialist.
Support for marketing and promotional initiatives, including referral programs. This includes informing the community, answering questions, promoting and supporting new members attracted through these programs from the community manager.
Collaboration with external resources. This aspect deserves special attention. In short: a community manager interacts with both internal and external brand communities. Monitoring industry forums, communicating with users, and even developing joint marketing campaigns can become part of his or her work.
Networking is everywhere and everywhere. It often happens that communication managers are distinguished by their ability to easily make new acquaintances, actively represent their interests, attract new participants and find promising opportunities for cooperation for business.
If a community manager is unable to evaluate the results of his activities, then he is doing something wrong.
Therefore, it needs to be able to collect both qualitative and quantitative information about users, create reports, and analyze statistics and feedback.
Ability to adapt to emergency situations
To avoid community members feeling unappreciated and ignored, community managers need to respond to messages as quickly as possible.
Conflict resolution ability and flexibility
This is the ability to quickly el salvador email list come up with solutions to complex, non-standard and unexpected problems.
Iron nerves
Keeping your cool: Community managers are usually the first to receive criticism of the company, and due to the harsh nature of the Internet, these comments can be expressed in a rude manner.
It is important to remain calm, polite, and help community members feel heard, as anything said on behalf of the company can be used against it. This will help minimize negative reactions.
Community Manager Tools
In the Russian-speaking environment, it is sometimes argued that the main task of community managers is audience retention. However, this opinion is not entirely accurate. At different stages of community development, community managers are engaged in both attracting and retaining the audience, and also work to return users to the community. They also play an important role in promoting the group according to the sales plan.
Community Manager Tools
Source: shutterstock.com
How to attract an audience:
Active approach. Especially relevant for a budding community. The community manager actively searches for potentially interesting people, contacts them and invites them to his community.
A company will benefit if it has a community manager who is able to describe community events in a high-quality and creative way, as he or she is usually better at this task than a copywriter or PR specialist.
Support for marketing and promotional initiatives, including referral programs. This includes informing the community, answering questions, promoting and supporting new members attracted through these programs from the community manager.
Collaboration with external resources. This aspect deserves special attention. In short: a community manager interacts with both internal and external brand communities. Monitoring industry forums, communicating with users, and even developing joint marketing campaigns can become part of his or her work.
Networking is everywhere and everywhere. It often happens that communication managers are distinguished by their ability to easily make new acquaintances, actively represent their interests, attract new participants and find promising opportunities for cooperation for business.