Daily Engagement Rate (ER Day)
Posted: Thu Jan 30, 2025 10:48 am
ER Day for the selected time period is calculated using the basic formula:
ER Day = (Total reactions for day / Followers) * 100%
Av/ ER Day = (Total reactions for period / (Count of days * Followers)) * 100%
The final value shows, roughly speaking, how many people out of all community members were active during the day.
Why conditionally? The fact is that during the calculation of the indicator, significant deviations caused by repeated manifestations of activity by individual subscribers are not taken into account.
This applies to all ER metrics, but armenia email list for ER Day the deviations are more pronounced, since the final value depends to a greater extent on how actively the user responded to the posts related to a specific date.
Also, this metric is not entirely successful because it does not correlate with the frequency of publications: to increase ER Day, it is quite enough to post more posts (the principle applies here - with a greater number of publications, activity increases accordingly).
Takeaway: Daily activity gives you an idea of how active your followers are, or the “effective reach” (volume of engagement) of your page, but it’s not necessarily more useful than pure engagement volume as a percentage (Engagement Volume).
Engagement Rate by posts (ER Post)
The basic formula in this case is:
ER Post = (Total reactions of post / Followers) * 100%
Av. ER Post = (Total reactions of post / (Count of posts *Followers)) * 100%
Or:
Av. ER Post = (Total ER Post / Count of posts) * 100%
The final value shows what proportion of users on average responded to a particular publication.
This indicator is based on the number of subscribers in absolute terms, so its value will not fluctuate much as new publications are released. Due to this, high-quality and interesting publications can be selected by sorting.
Engagement Rate by posts (ER Post)
Source: shutterstock.com
The disadvantage here is that the overall engagement percentage drops as the number of subscribers increases. This can be explained by the fact that subscribers gradually lose interest in the community, because the overall number of subscriptions increases, community materials are shown to them less often, etc.
Thus, if the audience sizes of communities differ significantly, when comparing ER, the values should first be adjusted taking into account the average indicators.
Conclusions: ER Post allows you to assess the audience's interest in publications, and compare the activity levels of different communities (adjusting for differences in the number of participants).
Let's look at other possible ways to calculate Engagement Rate:
Engagement Rate by Views
Here the calculation formula is similar to ERR, only the reach is replaced by the number of views:
ER View = (Post Engagement Sum) / (Number of Views) * 100%
Average ER View = (Sum of ER View of all records in the analyzed period) / (Number of records in the analyzed period)
Engagement Rate by Views
Source: shutterstock.com
This approach retains the inherent disadvantages of ERR, but adds another one: the number of views does not match the total number of viewers, since each user can view the post multiple times, so the differences between the indicators for different publications are even greater. In this regard, it is advisable not to use ER View to conduct a qualitative assessment of any materials.
ER Day = (Total reactions for day / Followers) * 100%
Av/ ER Day = (Total reactions for period / (Count of days * Followers)) * 100%
The final value shows, roughly speaking, how many people out of all community members were active during the day.
Why conditionally? The fact is that during the calculation of the indicator, significant deviations caused by repeated manifestations of activity by individual subscribers are not taken into account.
This applies to all ER metrics, but armenia email list for ER Day the deviations are more pronounced, since the final value depends to a greater extent on how actively the user responded to the posts related to a specific date.
Also, this metric is not entirely successful because it does not correlate with the frequency of publications: to increase ER Day, it is quite enough to post more posts (the principle applies here - with a greater number of publications, activity increases accordingly).
Takeaway: Daily activity gives you an idea of how active your followers are, or the “effective reach” (volume of engagement) of your page, but it’s not necessarily more useful than pure engagement volume as a percentage (Engagement Volume).
Engagement Rate by posts (ER Post)
The basic formula in this case is:
ER Post = (Total reactions of post / Followers) * 100%
Av. ER Post = (Total reactions of post / (Count of posts *Followers)) * 100%
Or:
Av. ER Post = (Total ER Post / Count of posts) * 100%
The final value shows what proportion of users on average responded to a particular publication.
This indicator is based on the number of subscribers in absolute terms, so its value will not fluctuate much as new publications are released. Due to this, high-quality and interesting publications can be selected by sorting.
Engagement Rate by posts (ER Post)
Source: shutterstock.com
The disadvantage here is that the overall engagement percentage drops as the number of subscribers increases. This can be explained by the fact that subscribers gradually lose interest in the community, because the overall number of subscriptions increases, community materials are shown to them less often, etc.
Thus, if the audience sizes of communities differ significantly, when comparing ER, the values should first be adjusted taking into account the average indicators.
Conclusions: ER Post allows you to assess the audience's interest in publications, and compare the activity levels of different communities (adjusting for differences in the number of participants).
Let's look at other possible ways to calculate Engagement Rate:
Engagement Rate by Views
Here the calculation formula is similar to ERR, only the reach is replaced by the number of views:
ER View = (Post Engagement Sum) / (Number of Views) * 100%
Average ER View = (Sum of ER View of all records in the analyzed period) / (Number of records in the analyzed period)
Engagement Rate by Views
Source: shutterstock.com
This approach retains the inherent disadvantages of ERR, but adds another one: the number of views does not match the total number of viewers, since each user can view the post multiple times, so the differences between the indicators for different publications are even greater. In this regard, it is advisable not to use ER View to conduct a qualitative assessment of any materials.