Important: A factual offer
Posted: Thu Jan 30, 2025 9:21 am
What is included in the offer and what is not?
Once you have gathered all the relevant information for your offer, draw up a plan and describe how you want to proceed. The result of the work is usually defined by the customer's desire for your service, so think about the individual steps to get there. If there are important milestones that need to be reached along the way, then write these in the offer as well.
In the interests of both parties, you should describe your project as precisely as possible. On the one hand, this ensures that customer expectations are ecuador telegram screening not higher at the end and there is no rude awakening. On the other hand, the detailed description of your project enables the customer to get a precise idea of what you have to offer. This clarity can be a decisive advantage for you if your competitors' offers are not as detailed and your customer therefore chooses you.
Example: Survey as part of your service
A classic example to illustrate what belongs in an offer and what is is is a survey within an order. No matter who you want to survey and how - the number, method and scope should be defined relatively precisely. If you only consider what kind of questions you could ask while you are working together and the questionnaire gets out of hand, you may end up having to pay for the effort.
Here you can use the offer phase to advise the customer and show your experience in the field. For example, explain to them that the scope of the survey has an impact on the response rate. You can be sure that this will set you apart from your competitors.
Be as factual as possible when describing your service, don't build castles in the air and don't get lost in empty phrases. Some things may sound good, but if the customer can't imagine your "solution-oriented approach", it won't help anyone. Write your offer in a clear and understandable way and be binding. Use the customer's language and the terminology they use.
Once you have gathered all the relevant information for your offer, draw up a plan and describe how you want to proceed. The result of the work is usually defined by the customer's desire for your service, so think about the individual steps to get there. If there are important milestones that need to be reached along the way, then write these in the offer as well.
In the interests of both parties, you should describe your project as precisely as possible. On the one hand, this ensures that customer expectations are ecuador telegram screening not higher at the end and there is no rude awakening. On the other hand, the detailed description of your project enables the customer to get a precise idea of what you have to offer. This clarity can be a decisive advantage for you if your competitors' offers are not as detailed and your customer therefore chooses you.
Example: Survey as part of your service
A classic example to illustrate what belongs in an offer and what is is is a survey within an order. No matter who you want to survey and how - the number, method and scope should be defined relatively precisely. If you only consider what kind of questions you could ask while you are working together and the questionnaire gets out of hand, you may end up having to pay for the effort.
Here you can use the offer phase to advise the customer and show your experience in the field. For example, explain to them that the scope of the survey has an impact on the response rate. You can be sure that this will set you apart from your competitors.
Be as factual as possible when describing your service, don't build castles in the air and don't get lost in empty phrases. Some things may sound good, but if the customer can't imagine your "solution-oriented approach", it won't help anyone. Write your offer in a clear and understandable way and be binding. Use the customer's language and the terminology they use.