Loading time increases with navigation

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Advantages
Shorter pages
Being able to spread the content across different pages allows them to be shorter and even eliminates the need to scroll.

However, one should not be tempted to include superfluous information in order to “fill up space” on each page.

It may be easier to find what you are looking for
Multi-page websites are designed for horizontal browsing and can be most effective for online stores, where users tend to quickly click through to the product category they want to view, rather than scrolling.

Better SEO optimization
Multi-page sites allow you to rank on Google with different keywords and achieve a greater presence among the search engine results, since you can focus the optimization of each page on a different keyword and work on them separately.

Creating pages per product
While we have shown that a single-page website had a higher conversion tongliao mobile database rate, it is logical to think that a website with many pages that can be used for advertising campaigns will have better performance for the same reason.

In fact, one of the most recognized Google Ads strategies is to have landing pages that closely match the ad group.

If you're advertising 'outdoor plants', your ad needs to go to a page that only talks about outdoor plants, and that can only be achieved by having a website with multiple pages, unless you're selling just one product.

Disadvantages

Every time a user clicks on a button or menu link to reach another page, it means waiting a short period of time for that page to load and if the loading speed is not good or the user does not have a good Internet connection, navigation slows down.

Keep in mind that, according to a Google study, waiting for pages to load is the least liked thing by 46% of users who browse from mobile devices.

More complex navigation
The more pages and levels a website has, the more complicated navigation can become for the user, thus requiring more usability design effort.