still clearly needs work to rank better for many
Posted: Thu Jan 30, 2025 8:45 am
You can track changes in positions, progress, gaps in rankings, etc. by periodically updating these rankings. This also allows you to view rankings for all the ways you've categorized your keywords to see if your positions are strong or weak within a given topic or category.
For example, filtering this list by "HDMI" shows that the website ranks for many of the top HDMI terms, but of them.
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While filtering the list for "Ethernet" cables shows that the site is not in the top 100 for many of the top terms. That suggests that the website may need more SEO, more content, more links, etc. for the "ethernet" terms than for the "HDMI" topic.
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Topics / Categories
Sorting your keywords into related topics and categories is one of the most time-consuming and essential aspects of keyword research. Google is getting better and better at determining the full set of keywords northeast mobile database a page deserves to rank for, sometimes even if those keywords don't appear on the page.
Understanding natural language, how documents and concepts relate to each other, what terms typically appear together and when those terms are relevant, understanding “entities” – these are concepts that Google has been working on for a long time. They are the backbone of major updates such as Hummingbird, RankBrain, and BERT. To learn more about these updates and concepts, check out the following resources:
Hummingbird:
Google Hummingbird
Does Hummingbird mean more entity-based search?
RankBrain:
FAQ: All about Google's RankBrain algorithm
What is Google RankBrain and how does it affect your website's SERP rankings?
For example, filtering this list by "HDMI" shows that the website ranks for many of the top HDMI terms, but of them.
image.png
While filtering the list for "Ethernet" cables shows that the site is not in the top 100 for many of the top terms. That suggests that the website may need more SEO, more content, more links, etc. for the "ethernet" terms than for the "HDMI" topic.
image.png
Topics / Categories
Sorting your keywords into related topics and categories is one of the most time-consuming and essential aspects of keyword research. Google is getting better and better at determining the full set of keywords northeast mobile database a page deserves to rank for, sometimes even if those keywords don't appear on the page.
Understanding natural language, how documents and concepts relate to each other, what terms typically appear together and when those terms are relevant, understanding “entities” – these are concepts that Google has been working on for a long time. They are the backbone of major updates such as Hummingbird, RankBrain, and BERT. To learn more about these updates and concepts, check out the following resources:
Hummingbird:
Google Hummingbird
Does Hummingbird mean more entity-based search?
RankBrain:
FAQ: All about Google's RankBrain algorithm
What is Google RankBrain and how does it affect your website's SERP rankings?