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with the Advertising Research Tool

Posted: Sun Dec 22, 2024 8:11 am
by sakibkhan22197
Discover your competitors' search ads

with the Advertising Research Tool

Try it for free →
ADS illustration
Is the keyword relevant to your product?
Choose keywords that are closely related to your malaysian numbers products. This ensures that your ads appear for relevant searches, which increases the likelihood of clicks and conversions.

For example, if you sell eco-friendly water bottles, your keywords might include “reusable water bottles” or “eco-friendly hydration” and not something like “cheap plastic water bottles,” which might be less relevant to what you actually offer.

Keyword match types are rules that control how closely your keyword must match users' search queries for your ad to appear.

Broad match

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keywords may trigger your ads for queries that aren't actually relevant to your product. Whereas exact match keywords will trigger your ads for search queries that are more relevant to your product.

In general, you should avoid broad match keyword ideas for advertising campaigns. They can be useful for broader reach, but they are less specific than exact match or partial/phrase match keywords.

Keyword match types in Google Ads
Is the keyword profitable?
Popular, high-ticket keywords can attract traffic. But they are only worthwhile if they convert well.

Analyze the cost versus the potential return on investment (ROI).

To evaluate whether a high-cost keyword is worth targeting, you can run a small test campaign using that keyword in Google Ads.

Track how many sales or inquiries it brings in compared to what it costs to run it.