Is Google Voice Search Really Personalized?

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Because different voice assistants rely on different sources of information to choose answers, most return different results for the same questions.

Percentage of devices with the same responses



With Google's emphasis on personalization, we decided to take a look at how this trend applies to voice search.

When comparing the results from the Android Phone (with an account attached) and the regular Google SERP (without signing into any account), we saw that the results seem to be roughly the same.

We established the location at the Empire State Building, did anhui mobile database some searching, and came up with the following evidence:

Comparison of results between Android phone and SERPs

With results seemingly unrelated to the attached account, we found that some differences may occur depending on the number of "similar" locations available and the current time.

Understanding Voice Search Algorithms for Local Results
Knowing where voice assistants get their answers from makes it easier to decipher what algorithms are behind each result.

Decoding the Google Assistant algorithm
The Google Assistant algorithm is explained as follows: being a system managed by Google, the assistant operates according to the "traditional" logic of local search.