How to Write Great WeChat Articles (2020)
Posted: Sun Dec 22, 2024 8:06 am
For most WeChat marketing campaigns, the key is to create great articles. If your target audience finds your articles interesting, funny or useful, you’ll gain followers, grow your brand and increase sales.
You want users to 1) open your article, 2) read through it and 3) share it. Plus, you probably want your readers to contact you, make a purchase or otherwise convert as well.
Read on to learn:
How to adjust your titles, image korea phone number and descriptions to increase your open rate.
How to increase read rates by using the right style.
How to get more users to share your articles.
Tips on driving contact form submissions and other conversions.
Table of Contents
How To Get Users to Open WeChat Articles
WHAT MAKES A GREAT WECHAT ARTICLE TITLE?
WECHAT ARTICLE DESCRIPTIONS
WHAT MAKES A GREAT WECHAT ARTICLE TEASER IMAGE?
WHAT ABOUT MULTIPLE ARTICLE PUSHES?
WHAT ABOUT SUBSCRIPTION ACCOUNTS?
ONE MORE THING – BE CONSISTENT
How To Get Users To Actually Read Your WeChat Articles
WECHAT STYLE
WECHAT ARTICLE DESIGN AND FONTS
WRITING FOR WECHAT
VIDEOS IN WECHAT ARTICLES
‘ORIGINAL CONTENT’ DESIGNATION
Improving WeChat Article Share Rate
Driving Conversions on WeChat
WECHAT “CONTACT” OPTIONS
Next Steps
How To Get Users to Open WeChat Articles
Everybody on WeChat is busy. They are following many different accounts, and also have the option of getting their news from Toutiao or Weibo, getting their entertainment from Douyin, etc.
Although open rates will vary based on the industry, according to to a report by KAWO, the average WeChat article open rate had dropped to 6% by mid-2018. At NMG, we see open rates of ~7% for our B2B projects, and ~14% for our education projects.
When you first publish a new article, your followers might see it in one of two places depending on the type of account you have:
Subscription Official Account – in the subscriptions folder.
Service Official Account – in the chat between you and the user.
Service accounts should generally have higher open rates, and they have various other benefits too, so we recommend them for most cases.
In the image below, you can see the chats in my WeChat account. There’s a red dot on the Service Accounts that I haven’t checked yet, along with the title of the last-published article.
You want users to 1) open your article, 2) read through it and 3) share it. Plus, you probably want your readers to contact you, make a purchase or otherwise convert as well.
Read on to learn:
How to adjust your titles, image korea phone number and descriptions to increase your open rate.
How to increase read rates by using the right style.
How to get more users to share your articles.
Tips on driving contact form submissions and other conversions.
Table of Contents
How To Get Users to Open WeChat Articles
WHAT MAKES A GREAT WECHAT ARTICLE TITLE?
WECHAT ARTICLE DESCRIPTIONS
WHAT MAKES A GREAT WECHAT ARTICLE TEASER IMAGE?
WHAT ABOUT MULTIPLE ARTICLE PUSHES?
WHAT ABOUT SUBSCRIPTION ACCOUNTS?
ONE MORE THING – BE CONSISTENT
How To Get Users To Actually Read Your WeChat Articles
WECHAT STYLE
WECHAT ARTICLE DESIGN AND FONTS
WRITING FOR WECHAT
VIDEOS IN WECHAT ARTICLES
‘ORIGINAL CONTENT’ DESIGNATION
Improving WeChat Article Share Rate
Driving Conversions on WeChat
WECHAT “CONTACT” OPTIONS
Next Steps
How To Get Users to Open WeChat Articles
Everybody on WeChat is busy. They are following many different accounts, and also have the option of getting their news from Toutiao or Weibo, getting their entertainment from Douyin, etc.
Although open rates will vary based on the industry, according to to a report by KAWO, the average WeChat article open rate had dropped to 6% by mid-2018. At NMG, we see open rates of ~7% for our B2B projects, and ~14% for our education projects.
When you first publish a new article, your followers might see it in one of two places depending on the type of account you have:
Subscription Official Account – in the subscriptions folder.
Service Official Account – in the chat between you and the user.
Service accounts should generally have higher open rates, and they have various other benefits too, so we recommend them for most cases.
In the image below, you can see the chats in my WeChat account. There’s a red dot on the Service Accounts that I haven’t checked yet, along with the title of the last-published article.