Can I elaborate on this topic?

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Once you have general ideas for your topics, consider how they can be used to develop quality content. When choosing topics for your content, it's important to keep your company's goals in mind.

Here is the list of questions to ask to ensure your topic choices reflect your team's goals:What does my audience want to know?


Are there other variations of this theme that I can use to create more posts?

Will I need to explain a key topic before moving on to the next one? For example, will someone need to understand the concept of interest rates before developing a topic on loans?

Step 2: Conduct keyword research for your main topic
Next, you need to research keywords. Before you start researching a topic and writing about it, you need to make sure you are on the right track with data. This is a critical step georgia mobile database to make sure you don't waste time and make a profit with this strategy.

You should also look at what your competitors are posting and what makes their content successful. With our Keyword Gap tool , you can analyze and identify the keywords your competitors are missing. And you can get additional insights with this tool:

"Missing" keywords - for which you are not ranking, but your competitors are

"Weak" keywords - keywords for which you rank lower than your competition

"Strong" keywords - these are the words for which you rank higher than your competitors

You can use all this information to identify where you can get quick results with your cluster pages.

SEMrush Keyword Gap

Step 3: Create a structure of your cluster pages and your pillar page for the central topic
In addition to keyword research, you need to structure your topic clusters and pillar page. First, you need to consider your pillar page, as topic clusters are going to link to it. When describing the main page, you should try to cover a broad range of topics. You can then leave room for in-depth subtopics.


Topic cluster pages should go a step further and cover the details of the main topic. Make sure to develop relevant topics that can link back to the pillar page.

Your content outline is reflected in each piece your team will write. This means your plans should include headings and subheadings, word count, lists of keywords to use (primary, secondary, and related) and references to high-ranking competitors.

Step 4: Produce content
After combining all your ideas, keywords, and structures in the creation phase, you are ready to produce quality content. To do this, you need to make sure that each piece is engaging and useful to your target audience. They need to want to read your content.