Basic "advertising" functions of CRM
Posted: Thu Jan 30, 2025 3:50 am
CRM systems (Customer Relationship Management) provide a set of tools and capabilities for collecting, analyzing and managing data on potential and existing clients.
For example, they help automate the process of audience segmentation, content management, email newsletters, make customer interaction tracking more transparent and obtain analytics in real time.
But first things first.
Audience segmentation
The better you know your customers, the more personalized honduras consumer email list your offer can be, and the more relevant communication can be that is interesting and beneficial to both parties.
In order to accurately divide the audience into groups according to various criteria (demographic data, behavioral characteristics, interests, etc.), CRM provides the ability to:
create segments using various filters and conditions, such as age, geography, income, etc.
unnamed(76).png
An example of such segmentation. Image from the author's archive
manage them, that is, save and update segments automatically based on changing customer data;
develop and implement personalized marketing activities, creating content for each target audience, which increases the effectiveness of marketing campaigns in general and improves interaction with specific clients and their groups in particular.
For example, they help automate the process of audience segmentation, content management, email newsletters, make customer interaction tracking more transparent and obtain analytics in real time.
But first things first.
Audience segmentation
The better you know your customers, the more personalized honduras consumer email list your offer can be, and the more relevant communication can be that is interesting and beneficial to both parties.
In order to accurately divide the audience into groups according to various criteria (demographic data, behavioral characteristics, interests, etc.), CRM provides the ability to:
create segments using various filters and conditions, such as age, geography, income, etc.
unnamed(76).png
An example of such segmentation. Image from the author's archive
manage them, that is, save and update segments automatically based on changing customer data;
develop and implement personalized marketing activities, creating content for each target audience, which increases the effectiveness of marketing campaigns in general and improves interaction with specific clients and their groups in particular.