Test and implement solution
Posted: Thu Jan 30, 2025 3:18 am
Trying is better than studying. In general, so-called A/B tests are recommended in this step, in which two different versions of a website are tested and the conversion rates of both are compared. For this, it is advisable to use a corresponding tool that documents the accesses and conversions and also looks at user behavior on the relevant page. As mentioned at the beginning, we ourselves use the Visual Web Optimizer or Google Analytics for A/B tests .
When testing, it is important to afghanistan telegram screening run the test over a longer period of time in order to collect a representative amount of data. If a test then shows that the alternative created in the first and second steps actually achieves a higher conversion rate, this is adopted. However, if both the original and the new version continue to show few conversions, there is no other option than to go back and introduce new hypotheses, measures and tests.
In general, conversion rate optimization is quite complex and is only worthwhile if the targeted conversion also offers a high added value for the company. Carrying out A/B testing for a two-week competition is hardly feasible in terms of time, and the comparison of effort and long-term benefit is probably disproportionate.
Ultimately, small and medium-sized enterprises (SMEs) often only rely on a comprehensive analysis and optimization of their conversion rates if they have a proven effect on sales. However, successful optimization is then all the more valuable, as the example shown above with an increase in the conversion rate of 1%, which results in an increase in sales of 7,500 euros, shows.
When testing, it is important to afghanistan telegram screening run the test over a longer period of time in order to collect a representative amount of data. If a test then shows that the alternative created in the first and second steps actually achieves a higher conversion rate, this is adopted. However, if both the original and the new version continue to show few conversions, there is no other option than to go back and introduce new hypotheses, measures and tests.
In general, conversion rate optimization is quite complex and is only worthwhile if the targeted conversion also offers a high added value for the company. Carrying out A/B testing for a two-week competition is hardly feasible in terms of time, and the comparison of effort and long-term benefit is probably disproportionate.
Ultimately, small and medium-sized enterprises (SMEs) often only rely on a comprehensive analysis and optimization of their conversion rates if they have a proven effect on sales. However, successful optimization is then all the more valuable, as the example shown above with an increase in the conversion rate of 1%, which results in an increase in sales of 7,500 euros, shows.