Comparison of the capabilities of EPC and individual old companies
Posted: Wed Jan 29, 2025 11:03 am
Let us recall that previously there were two options for displaying contacts in an ad: a virtual business card and a directory.
As practice shows, many people used a virtual business card because it was fast: there was no need to register in the directory, static call tracking numbers were often purchased for the business card so that a specific number would be displayed in the advertisement.
Or, for example, a business card was linked when ads were shown throughout Russia, but some regions required separate campaigns and their own number.
Now there is no business card, there is only Yandex Directory . Therefore, it is worth entering data into it if you want users to see your contact information in the ad.
Also, don't forget that to add to the directory you need access to Yandex Business.
We only have manual bid management in search campaigns .
It is also worth noting that the EPC does not show rates , as it was in the old interface. In the new interface, it is no longer possible to see how much you will have to pay for what volume of traffic.
As for the creation time, the EPC requires the same amount of time as it took to create a search advertising campaign or YAN.
In principle, the innovation should not cause much negativity.
For example, in Master it was impossible to regulate the share of traffic between search and YAN and choose the display condition. In EPC there are many fine settings, you can regulate the indicators and efficiency of the group through adjustments.
Useful material:
Traffic and lead generation in B2B: effective promotion channels in complex niches
As practice shows, many people used a virtual business card because it was fast: there was no need to register in the directory, static call tracking numbers were often purchased for the business card so that a specific number would be displayed in the advertisement.
Or, for example, a business card was linked when ads were shown throughout Russia, but some regions required separate campaigns and their own number.
Now there is no business card, there is only Yandex Directory . Therefore, it is worth entering data into it if you want users to see your contact information in the ad.
Also, don't forget that to add to the directory you need access to Yandex Business.
We only have manual bid management in search campaigns .
It is also worth noting that the EPC does not show rates , as it was in the old interface. In the new interface, it is no longer possible to see how much you will have to pay for what volume of traffic.
As for the creation time, the EPC requires the same amount of time as it took to create a search advertising campaign or YAN.
In principle, the innovation should not cause much negativity.
For example, in Master it was impossible to regulate the share of traffic between search and YAN and choose the display condition. In EPC there are many fine settings, you can regulate the indicators and efficiency of the group through adjustments.
Useful material:
Traffic and lead generation in B2B: effective promotion channels in complex niches