Nuances worth paying attention to
Posted: Wed Jan 29, 2025 11:02 am
We definitely recommend paying attention to the following “little things” that can affect your promotion and campaign effectiveness.
There is a general strategy for the campaign, but each group has its own:
display region;
CPA (via adjustments).
You can combine different groups with different estonia consumer email list targeting and ad types in one campaign. The more groups you add, the more data you will collect to train your strategy.
In the strategy, you can specify the target cost of acquisition (conversion price, share of advertising costs, or click price). But for a specific group, the cost of acquisition can be lower or higher. For example, a product with a higher margin can be advertised in a group than in the campaign as a whole. Or the group is targeted at regions where competition is lower and there are fewer participants in the auction or prices are lower than in other regions;
ad format. For example, one group may contain TGO, and another may contain product;
promotional action.
EPC is somewhat reminiscent of package strategies, but in them, campaigns were combined, while here groups are edited within one campaign and different options are tested within one group.
There is a general strategy for the campaign, but each group has its own:
display region;
CPA (via adjustments).
You can combine different groups with different estonia consumer email list targeting and ad types in one campaign. The more groups you add, the more data you will collect to train your strategy.
In the strategy, you can specify the target cost of acquisition (conversion price, share of advertising costs, or click price). But for a specific group, the cost of acquisition can be lower or higher. For example, a product with a higher margin can be advertised in a group than in the campaign as a whole. Or the group is targeted at regions where competition is lower and there are fewer participants in the auction or prices are lower than in other regions;
ad format. For example, one group may contain TGO, and another may contain product;
promotional action.
EPC is somewhat reminiscent of package strategies, but in them, campaigns were combined, while here groups are edited within one campaign and different options are tested within one group.