Andrey Gavrikov, Chief of Completo and expert in digital marketing
Posted: Wed Jan 29, 2025 10:55 am
Any marketer needs a goal. But there are nuances. It's one thing when a specialist comes to a company where all processes are established, millions of rubles or dollars have been invested in advertising. Conversions at different stages, a portrait of the client, competitors are known and understood. Then the newcomer is shown how the person worked before him, what the results were, and is introduced to analytics. The specialist receives a specific KPI goal and builds a strategy in accordance with the available data.
Another situation is when the company does not yet have a serious end-to-end analytics system, but there is a minimum base from which to start. In this case, the marketer will be tied to the quantity and quality of applications.
The third option is that there is no analytics in the company. Then for the first few months there can be no talk of any KPIs: during this time, the marketer will test different hypotheses, see what ecuador consumer email list works and what does not. And based on this experience, it will then be possible to make forecasts.
So, before you place your bets on advertising, pay attention to your financial strategy and build a reliable end-to-end analytics system, define goals and strategies, and set up monitoring and analysis of your finances.
Useful material
Marketing and Sales Synergy in B2B: How to Combine the Efforts of Departments to Achieve Company Goals
This way you will be able to ensure the growth and development of the organization. Even if now it seems to you that the costs of attracting a financial director are not justified, it is worth considering that in the future these investments will become the foundation for ensuring the stable development of the company.
With such a base, you can already realistically evaluate the effectiveness of marketing efforts and set adequate KPIs for your team.
Another situation is when the company does not yet have a serious end-to-end analytics system, but there is a minimum base from which to start. In this case, the marketer will be tied to the quantity and quality of applications.
The third option is that there is no analytics in the company. Then for the first few months there can be no talk of any KPIs: during this time, the marketer will test different hypotheses, see what ecuador consumer email list works and what does not. And based on this experience, it will then be possible to make forecasts.
So, before you place your bets on advertising, pay attention to your financial strategy and build a reliable end-to-end analytics system, define goals and strategies, and set up monitoring and analysis of your finances.
Useful material
Marketing and Sales Synergy in B2B: How to Combine the Efforts of Departments to Achieve Company Goals
This way you will be able to ensure the growth and development of the organization. Even if now it seems to you that the costs of attracting a financial director are not justified, it is worth considering that in the future these investments will become the foundation for ensuring the stable development of the company.
With such a base, you can already realistically evaluate the effectiveness of marketing efforts and set adequate KPIs for your team.