Whatever advertising format you choose, be creative and make your call to action stand out.
Posted: Wed Jan 29, 2025 10:46 am
Step 4: Focus on visuals
Promotional images: Choose quality materials and visuals that match your branding and core messaging. Use carousels to engage viewers and break up long messages into manageable chunks for easy reading.
GIFs: One use is to add a personal touch to the “meme of the month,” but the format can do so much more. Changing frames is a powerful way to grab attention in busy feeds, so use GIFs to your advantage.
Video: Grab attention quickly with vibrant, engaging videos that autoplay in social media feeds. 53% of consumers say they’ve watched videos less than 10 minutes long in the last week.
3 Tips for Creating Creative Video Ads
Ensure the "sound is on"
Advertising that evokes unfamiliar auditory sensations works—look at the ASMR trend.
The first sound is the “hook” that stops people from scrolling. czech republic consumer email list It’s just as important as the visuals. What feelings do you want your audience to feel?
Important: Popular songs and sounds cannot be used in paid advertising due to copyright, so record your own or use AI tools.
Use AI tools for automation
There are plenty of time-saving AI tools out there to help you with everything from script writing to video production.
But remember, video production still requires human involvement to ensure that the result meets the needs of the target audience and can resonate with them.
When in doubt, keep it simple.
Often the simplest concepts work best.
Challenge yourself to deliver the right message in an engaging way. Then analyze the results.
Promotional images: Choose quality materials and visuals that match your branding and core messaging. Use carousels to engage viewers and break up long messages into manageable chunks for easy reading.
GIFs: One use is to add a personal touch to the “meme of the month,” but the format can do so much more. Changing frames is a powerful way to grab attention in busy feeds, so use GIFs to your advantage.
Video: Grab attention quickly with vibrant, engaging videos that autoplay in social media feeds. 53% of consumers say they’ve watched videos less than 10 minutes long in the last week.
3 Tips for Creating Creative Video Ads
Ensure the "sound is on"
Advertising that evokes unfamiliar auditory sensations works—look at the ASMR trend.
The first sound is the “hook” that stops people from scrolling. czech republic consumer email list It’s just as important as the visuals. What feelings do you want your audience to feel?
Important: Popular songs and sounds cannot be used in paid advertising due to copyright, so record your own or use AI tools.
Use AI tools for automation
There are plenty of time-saving AI tools out there to help you with everything from script writing to video production.
But remember, video production still requires human involvement to ensure that the result meets the needs of the target audience and can resonate with them.
When in doubt, keep it simple.
Often the simplest concepts work best.
Challenge yourself to deliver the right message in an engaging way. Then analyze the results.