If the company has been operating on the
Posted: Wed Jan 29, 2025 10:25 am
market for several years, it is necessary to conduct an audit of user opinions about the company and its products. This will help identify problem areas in the client's business/products and take them into account when choosing tools for a new strategy.
Some strategies may require a full market research . Much depends on the business, the client company's experience and the goals the company wants to achieve through Internet marketing.
What should the results of site audits look like?
If audit results are understood as reporting, chile consumer email list then, as a rule, these are documents that the customer receives upon completion of the work performed, containing:
a description of the current state of the site with an emphasis on shortcomings and justification for why the indicated indicators are considered unsatisfactory and what they affect;
detailed recommendations: what improvements need to be taken into account and implemented in order to obtain the maximum result in the future to achieve the set goals.
In a broader sense, the results of audits should be an improvement of the company's website and the achievement of the company's goals. For example, if the audited resource is an online store, then the results of the audit (after implementing all recommendations) should be - an improvement in the convenience of the site from the user's point of view, an increase in traffic, positions in search engines, conversion and the number of orders.
Is a website audit a one-time task or should it be carried out systematically?
When developing an Internet marketing strategy, audits are sufficient to be conducted once at the preliminary stage.
In the future, of course, these works need to be repeated, since many things can change over time: demand, search engine algorithms, user preferences, and other important aspects. The frequency of repeated audits and their depth largely depend on the dynamics of the development of the industry in which the company operates.
Some strategies may require a full market research . Much depends on the business, the client company's experience and the goals the company wants to achieve through Internet marketing.
What should the results of site audits look like?
If audit results are understood as reporting, chile consumer email list then, as a rule, these are documents that the customer receives upon completion of the work performed, containing:
a description of the current state of the site with an emphasis on shortcomings and justification for why the indicated indicators are considered unsatisfactory and what they affect;
detailed recommendations: what improvements need to be taken into account and implemented in order to obtain the maximum result in the future to achieve the set goals.
In a broader sense, the results of audits should be an improvement of the company's website and the achievement of the company's goals. For example, if the audited resource is an online store, then the results of the audit (after implementing all recommendations) should be - an improvement in the convenience of the site from the user's point of view, an increase in traffic, positions in search engines, conversion and the number of orders.
Is a website audit a one-time task or should it be carried out systematically?
When developing an Internet marketing strategy, audits are sufficient to be conducted once at the preliminary stage.
In the future, of course, these works need to be repeated, since many things can change over time: demand, search engine algorithms, user preferences, and other important aspects. The frequency of repeated audits and their depth largely depend on the dynamics of the development of the industry in which the company operates.