Help select a product according to the developed sales book

[nusaiba125]

The picture clearly shows how the work on the site is woven into a large system plan for the company's marketing activities, automation of the sales department, various Internet channels and offline activities. The site is only part of the Internet marketing process. Moreover, according to the e-marketing strategy, it periodically turns out that it is necessary to make several sites, separate pages or even work without a site at all, making do with platforms in social media.


274-2.jpg
To help you understand how complex the tasks a client can face are, I will give you an example of only the top-level goals (each of these goals is further divided into 3-5-7 subgoals) for one of our projects:

I. B2C goals:
1. .
2. Maximum convenience of sales through a network of dealers.
3. Maximum visualization (finishing and patterns, see in your own or finished interior, cuts, layouts of fillings, etc.).
4. Informing and training on all the intricacies of cayman islands consumer email list the product.
5. Communicating the company's current positioning.
II. B2B goals:
1. Look for new dealers.
2. Give retail outlets the opportunity to use the site as a tool for convenient sales in branded retail outlets (search by article).
3. Centrally collect and distribute orders across the dealer network in Russia.
III. C2C goals (share and recommend):
1. Possibility to share the selected product.
2. Ability to recommend a product.
IV. C2B goals:
1. Collecting feedback through a special form;
2. Analysis of filters in the catalog to study consumer preferences on large samples.
It is clear that the development of a website alone, no matter how high-class it is, will not cover all these goals. Here we come to the fact that a website is only a part (usually not the largest) of your company's marketing process.

It is important to understand that the payback period of a proper process site is about 8-12 months. It is really not a problem to pay off a cheap site with several orders via the Internet. But will such a site provide long-term (!) sales growth and achieve any other business goals besides direct sales?