Seminars are either self-hosted or co-hosted
Posted: Wed Jan 29, 2025 10:17 am
Offline lead acquisition, which has been widely used for some time, has the following characteristics:
Exhibition
Trade shows conduit cn cell phone number list are a great way to generate a lot of leads in a single day .
By letting people see the quality of your products and services firsthand and actually use them, you can expect to acquire leads that are more likely to connect with you in the future.
Also, by having other companies in the same industry participate, customers can compare their strengths and discover the appealing methods of other companies and the differences between their own companies.
Seminar
In either case, you can promote your company in a more in-depth way than at an exhibition, and you can expect to gain more leads that will lead to future use.
Outdoor and transportation advertising
Advertisements and videos will be displayed around town, at train stations, and inside taxis.
This advertising medium is often used to raise awareness of products and services rather than to directly acquire leads .
By posting in a location that is appropriate for your target audience, you can not only increase awareness, but also create an image such as "This is the one for XX!"
Telemarketing
Telemarketing refers to selling your company over the phone.
It's easier and requires less time per person than face-to-face sales.
Direct mail
This refers to sending information or samples of your company's products or services by mail.
If any of the people you send the email to inquire, you can get phone numbers and other information to generate leads.
Newspapers, magazines, etc.
Advertisements in newspapers and magazines have the advantage of reaching many buyers.
It is also possible to appeal to specific targets by choosing magazines based on the subscriber demographic or having flyers placed in selected locations.
Basically, it is a method used to increase awareness, but depending on how you use it, it can also directly lead to gaining leads , so make sure you use it wisely.
How to generate leads online
Due to recent changes in working styles, there is an increasing emphasis on acquiring leads online.
It has the characteristics as shown in the table below.
Lead acquisition measures
Targeting
Lead generation
Pay-per-click advertising
〇
△
Owned Media/SEO
〇
△
Social Media Advertising
〇
△
Webinars
〇
〇
Use of external media
〇
〇
Document distribution
〇
〇
Pay-per-click advertising
This refers to text advertisements that are displayed on search results screens on search engines such as Google and Yahoo!, separate from SEO.
This method is chosen because it allows for a targeted approach, as it targets people who have actually searched for related words.
For more information, see our article on paid ads .
Owned Media/SEO
This is a method of having your own media appear at the top of search results, aiming to increase traffic from there.
By combining this with SEO strategies, you can increase traffic from search results and ensure continuous traffic from a single article.
By targeting people who are likely to have a need for your products and services and by placing appropriate CTAs, you will be able to generate leads that will lead to sales.
Social Media Advertising
This is a method of placing advertisements on social media sites such as Twitter and Facebook.
The advantage of SNS advertising is that it displays content that is tailored to the user's interests, allowing you to accurately approach users who are interested .
It can be said that SNS advertising should be used not only in BtoC but also in BtoB marketing .
Webinars
Although we introduced these seminars as offline initiatives, due to the spread of online conferencing systems, they are now increasingly being held as web seminars.
Unlike face-to-face seminars, people from far away who are unable to make it to the venue can also participate , and if used effectively, it can lead to more leads.
Use of external media
There are various types of external media, such as banner ads and tie-up article ads.
In particular, by using media that specializes in the products and services you want to sell, you can increase your opportunities to come into contact with potential leads .
Rather than being primarily used for actively selling, this is a technique that is often used as part of raising awareness and building an image.
Document distribution
Distribute materials to users who visit your web seminar or website as an opportunity to learn more about your company's products and services.
This document is also called a white paper .
You can generate leads by creating a form that asks for address, phone number, name, and company name when downloading documents.
Exhibition
Trade shows conduit cn cell phone number list are a great way to generate a lot of leads in a single day .
By letting people see the quality of your products and services firsthand and actually use them, you can expect to acquire leads that are more likely to connect with you in the future.
Also, by having other companies in the same industry participate, customers can compare their strengths and discover the appealing methods of other companies and the differences between their own companies.
Seminar
In either case, you can promote your company in a more in-depth way than at an exhibition, and you can expect to gain more leads that will lead to future use.
Outdoor and transportation advertising
Advertisements and videos will be displayed around town, at train stations, and inside taxis.
This advertising medium is often used to raise awareness of products and services rather than to directly acquire leads .
By posting in a location that is appropriate for your target audience, you can not only increase awareness, but also create an image such as "This is the one for XX!"
Telemarketing
Telemarketing refers to selling your company over the phone.
It's easier and requires less time per person than face-to-face sales.
Direct mail
This refers to sending information or samples of your company's products or services by mail.
If any of the people you send the email to inquire, you can get phone numbers and other information to generate leads.
Newspapers, magazines, etc.
Advertisements in newspapers and magazines have the advantage of reaching many buyers.
It is also possible to appeal to specific targets by choosing magazines based on the subscriber demographic or having flyers placed in selected locations.
Basically, it is a method used to increase awareness, but depending on how you use it, it can also directly lead to gaining leads , so make sure you use it wisely.
How to generate leads online
Due to recent changes in working styles, there is an increasing emphasis on acquiring leads online.
It has the characteristics as shown in the table below.
Lead acquisition measures
Targeting
Lead generation
Pay-per-click advertising
〇
△
Owned Media/SEO
〇
△
Social Media Advertising
〇
△
Webinars
〇
〇
Use of external media
〇
〇
Document distribution
〇
〇
Pay-per-click advertising
This refers to text advertisements that are displayed on search results screens on search engines such as Google and Yahoo!, separate from SEO.
This method is chosen because it allows for a targeted approach, as it targets people who have actually searched for related words.
For more information, see our article on paid ads .
Owned Media/SEO
This is a method of having your own media appear at the top of search results, aiming to increase traffic from there.
By combining this with SEO strategies, you can increase traffic from search results and ensure continuous traffic from a single article.
By targeting people who are likely to have a need for your products and services and by placing appropriate CTAs, you will be able to generate leads that will lead to sales.
Social Media Advertising
This is a method of placing advertisements on social media sites such as Twitter and Facebook.
The advantage of SNS advertising is that it displays content that is tailored to the user's interests, allowing you to accurately approach users who are interested .
It can be said that SNS advertising should be used not only in BtoC but also in BtoB marketing .
Webinars
Although we introduced these seminars as offline initiatives, due to the spread of online conferencing systems, they are now increasingly being held as web seminars.
Unlike face-to-face seminars, people from far away who are unable to make it to the venue can also participate , and if used effectively, it can lead to more leads.
Use of external media
There are various types of external media, such as banner ads and tie-up article ads.
In particular, by using media that specializes in the products and services you want to sell, you can increase your opportunities to come into contact with potential leads .
Rather than being primarily used for actively selling, this is a technique that is often used as part of raising awareness and building an image.
Document distribution
Distribute materials to users who visit your web seminar or website as an opportunity to learn more about your company's products and services.
This document is also called a white paper .
You can generate leads by creating a form that asks for address, phone number, name, and company name when downloading documents.