Osterwalder's Empathy Map
Posted: Sun Dec 22, 2024 7:24 am
The blocks of the empathy map "Star" and the Osterwalder model have a similar structure, but differ in visual design.
The last two points have been moved below the “star,” making it easier to navigate between dynamic and constantly changing metrics (what is heard, seen, felt, thought, done, and said) and more stable aspects (problems and values). This allows for better organization of information and easier analysis of customer interactions.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
Preparing to fill out the empathy map
The empathy map is an effective tool for canada mobile number brainstorming. To ensure successful teamwork, there are several important points to consider:
Prepare for the meeting in advance - send out materials to participants 2-3 days before the discussion, giving them the opportunity to familiarize themselves with the topic, think about the tasks, and prepare the necessary data.
Clearly stating the main issue at the beginning of the meeting will help ensure that all participants understand the goals and rules of the meeting and are on the same page.
Keep track of your ideas as you brainstorm – designate a person to write down ideas so that nothing gets lost. Good handwriting is key when writing on a flip chart!
For larger teams, it is best to use a flip chart or a whiteboard. When creating a map in a large format, it is convenient to use stickers - they can be easily removed or moved to another place if necessary.
Preparing to fill out the empathy map
Source: shutterstock.com
To create an effective empathy map, you need to collect information about customer experiences and opinions. While some of the data can be collected from a task force, narrow specialists will only cover certain aspects. Therefore, it makes sense to involve more employees with diverse competencies to solve larger problems.
Where can I find additional information about the client to create an empathy map:
social media profiles;
discussions on thematic platforms, forums and in communities;
articles in high-quality specialized media;
comments under publications.
The following specialists may be involved in forming a working group involved in compiling the map: analyst, sales manager, head of the loyalty department, account manager, lawyer, head of the optimization department, and marketer.
It is worth starting to create a model by defining goals: with whom we want to establish empathy and what actions this person should take.
Create a circle in the center of the diagram to represent our “hero,” give him a name, and record additional characteristics. This is especially important if you are creating multiple empathy maps for different audience segments.
Dave Gray's template includes a customer profile, but it is recommended to customize it by adding character traits and emotions. You can supplement the image with details such as glasses or hairstyle, or use a photo of a real person. The more the profile resembles a real user, the easier it will be to identify their actions.
At this stage, there is a risk of getting distracted by simpler tasks and starting to think not about what we want this person to do, but about what we want them to understand. Focus on the action you are looking for. Ask yourself or your team, “What will happen when the customer understands this?”
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
The last two points have been moved below the “star,” making it easier to navigate between dynamic and constantly changing metrics (what is heard, seen, felt, thought, done, and said) and more stable aspects (problems and values). This allows for better organization of information and easier analysis of customer interactions.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
Preparing to fill out the empathy map
The empathy map is an effective tool for canada mobile number brainstorming. To ensure successful teamwork, there are several important points to consider:
Prepare for the meeting in advance - send out materials to participants 2-3 days before the discussion, giving them the opportunity to familiarize themselves with the topic, think about the tasks, and prepare the necessary data.
Clearly stating the main issue at the beginning of the meeting will help ensure that all participants understand the goals and rules of the meeting and are on the same page.
Keep track of your ideas as you brainstorm – designate a person to write down ideas so that nothing gets lost. Good handwriting is key when writing on a flip chart!
For larger teams, it is best to use a flip chart or a whiteboard. When creating a map in a large format, it is convenient to use stickers - they can be easily removed or moved to another place if necessary.
Preparing to fill out the empathy map
Source: shutterstock.com
To create an effective empathy map, you need to collect information about customer experiences and opinions. While some of the data can be collected from a task force, narrow specialists will only cover certain aspects. Therefore, it makes sense to involve more employees with diverse competencies to solve larger problems.
Where can I find additional information about the client to create an empathy map:
social media profiles;
discussions on thematic platforms, forums and in communities;
articles in high-quality specialized media;
comments under publications.
The following specialists may be involved in forming a working group involved in compiling the map: analyst, sales manager, head of the loyalty department, account manager, lawyer, head of the optimization department, and marketer.
It is worth starting to create a model by defining goals: with whom we want to establish empathy and what actions this person should take.
Create a circle in the center of the diagram to represent our “hero,” give him a name, and record additional characteristics. This is especially important if you are creating multiple empathy maps for different audience segments.
Dave Gray's template includes a customer profile, but it is recommended to customize it by adding character traits and emotions. You can supplement the image with details such as glasses or hairstyle, or use a photo of a real person. The more the profile resembles a real user, the easier it will be to identify their actions.
At this stage, there is a risk of getting distracted by simpler tasks and starting to think not about what we want this person to do, but about what we want them to understand. Focus on the action you are looking for. Ask yourself or your team, “What will happen when the customer understands this?”
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb