Therefore, for the end consumer of the product

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, a section with a list of dealers (their names, websites, phone numbers, addresses of retail outlets) from whom the product can be ordered is added to the website. The client has to call all the dealers and look for the required product in stock. This was the case in our case. And we had to work with the client to reverse this situation.

But what to do if dealer websites attract traffic less effectively than the manufacturer's website? How to get rid of an extra link in the sales process and convert traffic on a single platform?

A client of the marketing group "Completo" decided to develop the marketing of his company independently and came to us with the following problems:

the inability of the manufacturer's and dealers' websites to function as full-fledged online stores;
lack of control over the work and efficiency of dealers;
non-optimal sales system through the manufacturer's website;
lack of systemic functioning of the business;
lack of quality control over customer service;
lack of analytics of advertising channels;
lack of sales data.

With this case, we want to show how an information bolivia consumer email list site can be transformed into a B2B and B2C sales system that is comfortable for all participants in the business process: the manufacturer, retail outlets, and buyers:


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Client's initial data: many dealers and traffic that does not convert
Our client is a large Russian manufacturer of polymer finishing materials. It cooperates with more than 100 dealers in different cities of Russia. The company has a website with good traffic: more than 200 thousand visitors per month.

Our client does not sell himself: he supplies materials to dealers, who sell the goods to the end consumer and provide related services (delivery, installation).