How We Made the Manufacturer's Website Sell Products Through Dealers
Posted: Wed Jan 29, 2025 9:47 am
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How We Made the Manufacturer's Website Sell Products Through Dealers
Completo Editorial
Completo Editorial
March 15, 2018
Content
Client's initial data: many dealers and traffic that does not convert
Solution: A system that connects the manufacturer, dealers and buyers
Implementation of solutions in the order management bolivia consumer email list system
What we got
Every manufacturer of B2C products that are sold in a network of dealer stores always faces the question: to develop marketing on their own (in such areas as demand generation, increasing awareness, advertising and sales promotion) or to hand it over to distributors, and concentrate exclusively on the production of products?
Most often, the manufacturer cannot trust the dealers because the dealers are not interested in developing and promoting the product, even if this will significantly increase sales, and therefore their profit. In addition, due to the large number of dealers in the business, confusion will simply arise, and in the absence of a system, the business will simply not be able to function.
The manufacturer usually creates a website for both customers and partners (dealers) at the same time, but most often it is impossible to order goods on such a website. This happens for two reasons: firstly, prices vary among dealers, and secondly, the manufacturer does not have information about dealers' warehouse balances.
#site
How We Made the Manufacturer's Website Sell Products Through Dealers
Completo Editorial
Completo Editorial
March 15, 2018
Content
Client's initial data: many dealers and traffic that does not convert
Solution: A system that connects the manufacturer, dealers and buyers
Implementation of solutions in the order management bolivia consumer email list system
What we got
Every manufacturer of B2C products that are sold in a network of dealer stores always faces the question: to develop marketing on their own (in such areas as demand generation, increasing awareness, advertising and sales promotion) or to hand it over to distributors, and concentrate exclusively on the production of products?
Most often, the manufacturer cannot trust the dealers because the dealers are not interested in developing and promoting the product, even if this will significantly increase sales, and therefore their profit. In addition, due to the large number of dealers in the business, confusion will simply arise, and in the absence of a system, the business will simply not be able to function.
The manufacturer usually creates a website for both customers and partners (dealers) at the same time, but most often it is impossible to order goods on such a website. This happens for two reasons: firstly, prices vary among dealers, and secondly, the manufacturer does not have information about dealers' warehouse balances.