Landing as a tool for interacting with clients
Posted: Wed Jan 29, 2025 9:04 am
A landing page is a kind of your Internet agent and reliable assistant, the first link in the chain of communication with the client.
Essentially, it is a specialized tool designed to perform a specific task: selling a product, collecting contacts or applications, registering for an event.
Accordingly, a one-pager should:
to interest the visitor;
to persuade him to perform a certain target action.
What exactly this action should be depends algeria consumer email list on the type of landing page used and the business task.
What types of landing pages are there?
1. Product landing pages
They are a popular sales tool, where each element of the page works to convince the buyer of the need to purchase a product (one specific one or selected from the available line).
Product landing pages contain a detailed description of a product (or several) and its benefits, user reviews, instructions for using the product, answers to frequently asked questions, and information on how to place an order.
An example of such a landing page from our practice:
2024-05-29_15-14-31.png
Source
In this case, the Client's priority tasks were to increase quality traffic to the site and sales growth, which was ultimately achieved by 200+% due to the creation of a landing page that meets the interests and needs of the target audience.
Essentially, it is a specialized tool designed to perform a specific task: selling a product, collecting contacts or applications, registering for an event.
Accordingly, a one-pager should:
to interest the visitor;
to persuade him to perform a certain target action.
What exactly this action should be depends algeria consumer email list on the type of landing page used and the business task.
What types of landing pages are there?
1. Product landing pages
They are a popular sales tool, where each element of the page works to convince the buyer of the need to purchase a product (one specific one or selected from the available line).
Product landing pages contain a detailed description of a product (or several) and its benefits, user reviews, instructions for using the product, answers to frequently asked questions, and information on how to place an order.
An example of such a landing page from our practice:
2024-05-29_15-14-31.png
Source
In this case, the Client's priority tasks were to increase quality traffic to the site and sales growth, which was ultimately achieved by 200+% due to the creation of a landing page that meets the interests and needs of the target audience.