Training and development
Posted: Wed Jan 29, 2025 8:58 am
Human resources
Don't cut your employees' salaries. A crisis is a difficult period for any business, and you can survive it only if you have a team of professionals behind you. Therefore, value your employees and cherish them. By cutting their income, you will cause discontent and a refusal to work productively. In turn, this will lead to a reduction in customers and sales. And what could be worse during a stagnant economy?
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153416
Instead, consider implementing a new system of rewards and motivation. Give bonuses to the most active and diligent employees for new ideas and fruitful work. This will help increase medical insurance leads email list everyone's interest in the result.
Remember: if your business does not develop, it deteriorates. During an economic crisis, this is more relevant than ever. Therefore, do not refuse advanced training courses for your employees. Competent personnel are able to solve complex problems much more effectively.
Introduce the practice of holding planning meetings every week. This will allow you to find the most optimal ways out of the crisis and reveal the potential of your company's workforce.
10 Cost-Cutting Items to Support Business During Crisis
Next, we will talk about how exactly to optimize business expenses. The following expense items can be reduced or eliminated altogether:
Office
If the specifics of your business allow it, switch to remote work. This will allow you to avoid many expenses and make running a business much easier. You won’t have to spend money on renting premises, utilities, or technical equipment for the office. Of course, this option is only suitable if you can provide services to clients online.
How a team leader conducts planning meetings
Source: shutterstock.com
What to do with the staff? Very simple! Transfer them to remote work. This way you will be able to get rid of ineffective and unnecessary workers and cooperate only with self-organized and responsible people.
Outsourcing
Cut all unnecessary specialists, leaving only those who cannot be done without. Many processes can be outsourced. In most cases, it is possible to function without a full-time accountant, copywriter, system administrator or artist.
There are many advantages to working with freelancers. The most important thing is that it is cost-effective. For example, the average salary of a designer is 40-80 thousand rubles. But if creating layouts and landing pages is not your business's specialization, it will be much more effective and cost-effective to turn to a freelancer who will do all the necessary work for 5-30 thousand rubles per month. In addition, you will not have to make social contributions, provide paid vacations and pay sick leave.
Don't cut your employees' salaries. A crisis is a difficult period for any business, and you can survive it only if you have a team of professionals behind you. Therefore, value your employees and cherish them. By cutting their income, you will cause discontent and a refusal to work productively. In turn, this will lead to a reduction in customers and sales. And what could be worse during a stagnant economy?
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153416
Instead, consider implementing a new system of rewards and motivation. Give bonuses to the most active and diligent employees for new ideas and fruitful work. This will help increase medical insurance leads email list everyone's interest in the result.
Remember: if your business does not develop, it deteriorates. During an economic crisis, this is more relevant than ever. Therefore, do not refuse advanced training courses for your employees. Competent personnel are able to solve complex problems much more effectively.
Introduce the practice of holding planning meetings every week. This will allow you to find the most optimal ways out of the crisis and reveal the potential of your company's workforce.
10 Cost-Cutting Items to Support Business During Crisis
Next, we will talk about how exactly to optimize business expenses. The following expense items can be reduced or eliminated altogether:
Office
If the specifics of your business allow it, switch to remote work. This will allow you to avoid many expenses and make running a business much easier. You won’t have to spend money on renting premises, utilities, or technical equipment for the office. Of course, this option is only suitable if you can provide services to clients online.
How a team leader conducts planning meetings
Source: shutterstock.com
What to do with the staff? Very simple! Transfer them to remote work. This way you will be able to get rid of ineffective and unnecessary workers and cooperate only with self-organized and responsible people.
Outsourcing
Cut all unnecessary specialists, leaving only those who cannot be done without. Many processes can be outsourced. In most cases, it is possible to function without a full-time accountant, copywriter, system administrator or artist.
There are many advantages to working with freelancers. The most important thing is that it is cost-effective. For example, the average salary of a designer is 40-80 thousand rubles. But if creating layouts and landing pages is not your business's specialization, it will be much more effective and cost-effective to turn to a freelancer who will do all the necessary work for 5-30 thousand rubles per month. In addition, you will not have to make social contributions, provide paid vacations and pay sick leave.