How to measure effectiveness
Posted: Wed Jan 29, 2025 8:35 am
Lead Nurturing strategies will allow you to measure the sales closing rate and track the effectiveness of the content or digital marketing activities you have carried out for your prospects.
sales closing rate
There are some indicators that will mail marketing to doctors help you identify and measure the performance of your Lead Nurturing programs, so you can identify the actions that have left you underperforming and reinforce those that have been successful. Let's see which ones they are:
Engagement : Measure the percentage of openings, clicks, downloads and interactions. This will help you know what is going well or not. You can also measure your progress over time.
Lead Acceleration : Indicates the time it takes to move the lead between the various stages of your Nurturing strategy.
Performance metrics : This is one of the most important indicators, with which you will know how many of your potential clients requested a demonstration, a quote or a visit from an expert.
This stage is defined based on the internal criteria of a “ lead ”. Some companies consider a lead to be a user who has left their contact information: name, phone number, email address and has shown interest in a product or service. For other companies, a lead is a person who has downloaded a demo or requested a meeting. You must define your lead.
Another way to measure the real effectiveness of nurturing is to create control groups. For example, select a group of potential clients to whom you will not apply your nurturing strategy, and the other group to whom you will apply nurturing. Then compare both groups to evaluate the results.
With the information obtained from the control group, together with the other indicators, you will be able to measure the effectiveness of your strategy. In addition, you will be able to identify the points that are giving you good results and reinforce those that are not very effective. You will also be able to carry out new tests with your prospects.
Statistics that will help you sell better
We usually invest a lot of time and money into generating more leads for our business. However, we throw all this effort away after one attempt. Amazing, right?
And I'm not the one saying this, the numbers are. Below I'll share some data that can help you avoid making the same mistakes and increase your sales closing rate. Keep reading.
After the first call, 44% of salespeople abandon a prospect.
It takes 5 follow-up calls to reach 80%
This is very worrying! 44% of salespeople have an 80% chance of not closing a sale.
Let's see something else...
35-50% of sales go to the first person to respond.
On average, a salesperson only makes 2 attempts to contact a potential customer.
If you follow up with leads on your website within 5 minutes of when they arrive, you are 9 times more likely to close the sale.
20% of users who request information take more than 12 months to make a purchase, while 63% will not buy in the next 3 months
50% of the leads you generate will be qualified, but not ready to buy.
Only 25% of the leads generated by a digital strategy should be passed on to sales.
47% of well-nurtured leads will buy in larger quantities before being sold to.
Currently, only 3% of the market is buying, 40% is ready to start and 56% is not ready to close the sale.
After a presentation, 5% remember the statistics, while 63% remember the stories.
70% of people buy to cover a need, only 30% buy to obtain something.
It has been proven that between 8am and 3pm is the best time to send emails to prospects.
78% of decision makers attended an event that came via email or received a phone call from a salesperson.
Emails sent on Tuesdays have a higher opening rate than those sent on other weekdays.
Personalized emails generate more clicks on links (up to 14%) and generate 10% more conversions. Additionally, personalized emails with the recipient's name in the subject line have higher open rates.
An average customer receives more than 100 emails a day, opens 23% and clicks on 2% of them.
40% of emails are first opened on mobile phones.
Email subject lines with more than 3 words generate 60% fewer opens.
Only 2% of telemarketing calls result in an appointment.
93% of contacts generated through digital strategies are usually contacted on the sixth attempt.
80% of calls go to voicemail, 90% of these calls are never answered.
The worst days to contact prospects are Monday during the day and Friday afternoon.
91% of customers say they are willing to refer a brand.
Only 11% of sellers ask for references.
14% of customers are lost every year.
Customers are 4 times more likely to purchase when referred by a friend.
The total value of a referred customer is 16% more than a non-referred one.
alvaro-reyes-517391-unsplash
sales closing rate
There are some indicators that will mail marketing to doctors help you identify and measure the performance of your Lead Nurturing programs, so you can identify the actions that have left you underperforming and reinforce those that have been successful. Let's see which ones they are:
Engagement : Measure the percentage of openings, clicks, downloads and interactions. This will help you know what is going well or not. You can also measure your progress over time.
Lead Acceleration : Indicates the time it takes to move the lead between the various stages of your Nurturing strategy.
Performance metrics : This is one of the most important indicators, with which you will know how many of your potential clients requested a demonstration, a quote or a visit from an expert.
This stage is defined based on the internal criteria of a “ lead ”. Some companies consider a lead to be a user who has left their contact information: name, phone number, email address and has shown interest in a product or service. For other companies, a lead is a person who has downloaded a demo or requested a meeting. You must define your lead.
Another way to measure the real effectiveness of nurturing is to create control groups. For example, select a group of potential clients to whom you will not apply your nurturing strategy, and the other group to whom you will apply nurturing. Then compare both groups to evaluate the results.
With the information obtained from the control group, together with the other indicators, you will be able to measure the effectiveness of your strategy. In addition, you will be able to identify the points that are giving you good results and reinforce those that are not very effective. You will also be able to carry out new tests with your prospects.
Statistics that will help you sell better
We usually invest a lot of time and money into generating more leads for our business. However, we throw all this effort away after one attempt. Amazing, right?
And I'm not the one saying this, the numbers are. Below I'll share some data that can help you avoid making the same mistakes and increase your sales closing rate. Keep reading.
After the first call, 44% of salespeople abandon a prospect.
It takes 5 follow-up calls to reach 80%
This is very worrying! 44% of salespeople have an 80% chance of not closing a sale.
Let's see something else...
35-50% of sales go to the first person to respond.
On average, a salesperson only makes 2 attempts to contact a potential customer.
If you follow up with leads on your website within 5 minutes of when they arrive, you are 9 times more likely to close the sale.
20% of users who request information take more than 12 months to make a purchase, while 63% will not buy in the next 3 months
50% of the leads you generate will be qualified, but not ready to buy.
Only 25% of the leads generated by a digital strategy should be passed on to sales.
47% of well-nurtured leads will buy in larger quantities before being sold to.
Currently, only 3% of the market is buying, 40% is ready to start and 56% is not ready to close the sale.
After a presentation, 5% remember the statistics, while 63% remember the stories.
70% of people buy to cover a need, only 30% buy to obtain something.
It has been proven that between 8am and 3pm is the best time to send emails to prospects.
78% of decision makers attended an event that came via email or received a phone call from a salesperson.
Emails sent on Tuesdays have a higher opening rate than those sent on other weekdays.
Personalized emails generate more clicks on links (up to 14%) and generate 10% more conversions. Additionally, personalized emails with the recipient's name in the subject line have higher open rates.
An average customer receives more than 100 emails a day, opens 23% and clicks on 2% of them.
40% of emails are first opened on mobile phones.
Email subject lines with more than 3 words generate 60% fewer opens.
Only 2% of telemarketing calls result in an appointment.
93% of contacts generated through digital strategies are usually contacted on the sixth attempt.
80% of calls go to voicemail, 90% of these calls are never answered.
The worst days to contact prospects are Monday during the day and Friday afternoon.
91% of customers say they are willing to refer a brand.
Only 11% of sellers ask for references.
14% of customers are lost every year.
Customers are 4 times more likely to purchase when referred by a friend.
The total value of a referred customer is 16% more than a non-referred one.
alvaro-reyes-517391-unsplash