How to choose a top-level domain?
Posted: Wed Jan 29, 2025 8:35 am
First, you need to choose the top-level domain (TLD), which is the component that appears after the www. part and the domain name: it can suggest the type of activity or the nationality of the project. For example, we can have national TLDs (.it for Italy, .fr for France, etc.) as well as .org for generic organizations, .com for commercial activities, and so on.
If your business does not extend outside of Italy (for example, in the case of local businesses that aim to intercept mainly local searches) you can opt for .it , in the case of commercial businesses with a wider audience a .com is generally more suitable.
In general, I could say that an Italian audience has kenya whatsapp number database the perception of addressing a brand from their own country when they see the .it extension, but .com is a motivated choice for e-commerce sites that are focusing precisely on their commercial objective.
Of course, if your brand is already known, it is a good idea to buy both the national version of the first domain and the generic one , to avoid a competitor choosing the free extension to take advantage of your notoriety and acquire visits at your expense.
I do not recommend that you appropriate all the possible variations of the same domain name, but to purchase the main extensions (.com and .it first and foremost) to steal them from your competitors and set up a redirect from one to the other to make navigation easier for visitors.
How to choose a second level domain
The part of the domain name that sticks in the minds of users is the second-level domain, that is, the part between www. and the top-level domain.
If your business does not extend outside of Italy (for example, in the case of local businesses that aim to intercept mainly local searches) you can opt for .it , in the case of commercial businesses with a wider audience a .com is generally more suitable.
In general, I could say that an Italian audience has kenya whatsapp number database the perception of addressing a brand from their own country when they see the .it extension, but .com is a motivated choice for e-commerce sites that are focusing precisely on their commercial objective.
Of course, if your brand is already known, it is a good idea to buy both the national version of the first domain and the generic one , to avoid a competitor choosing the free extension to take advantage of your notoriety and acquire visits at your expense.
I do not recommend that you appropriate all the possible variations of the same domain name, but to purchase the main extensions (.com and .it first and foremost) to steal them from your competitors and set up a redirect from one to the other to make navigation easier for visitors.
How to choose a second level domain
The part of the domain name that sticks in the minds of users is the second-level domain, that is, the part between www. and the top-level domain.