Marketing has always been based on interruptions, and companies have always tried to distract us by shouting: Hey, look at my product, it's good! And to make matters worse, in most cases the products weren't interesting to us and didn't solve our problems. But times have changed, and digital transformation and changes in consumer behavior have forced companies to create new ways saudi arabia number to win and retain their customers, and Inbound Marketing has been the best of them.
The reality is that Inbound is already statistically proven to be more effective than traditional marketing.
Want to learn more about the subject and see if Inbound is for you ? Keep reading.
What is Inbound Marketing?
The concept of Inbound Marketing emerged in the United States in 2006 by Brian Halligan and Dharmesh Shah and conquered North American companies.
In a literal translation to Portuguese it can be called 'inbound marketing', but it has also been known by some as 'attraction marketing'.
Unlike conventional marketing, Inbound Marketing does not chase the customer in search of attention and in an attempt to show the product to be consumed, it does exactly the opposite: it seeks to gain people's interest by showing the solution to their problem and exploring channels that bring the public to you.
In other words, in Inbound Marketing it is the customer who seeks out the company and not the other way around.
In addition, Inbound Marketing seeks to attract and win over the target audience and qualified leads , that is, those people who are genuinely interested in the services your company offers. It does not carry out actions for the general public, as outbound does, but focuses on attracting the right people.