Adaptive Marketing as a Key to Sustainable Development in B2B
Posted: Wed Jan 29, 2025 8:12 am
Top B2B Sales Trends 2025
Technological development and generational change affect global business processes, including B2B sales.
Therefore, we recommend monitoring innovations, the market situation and the transformation of customer needs, so as not only to catch up with competitors, but to be able to get ahead of them.
To do this, it is worth paying attention to the following B2B sales trends:
The emergence of a new type of decision maker. Now decision makers are zoomers and millennials, who differ in thinking and behavior from representatives of the older generation.
The main features of their characteristics:
attachment to gadgets: it is easier for them to write in a messenger than to call. This should be taken into account when determining sales and communication channels;
the cult of a healthy lifestyle and environmentally friendly business;
are concerned about issues of justice, ecology, overpopulation, sustainable vietnam consumer email list development. And they expect their business partners to be committed to these same values.
Useful material:
Response speed. Previously, B2B companies worked in the "seller's market". Now the "buyer's age" has come: in the period of active development of marketplaces and e-commerce, buyers expect a quick response. And this should be taken into account when drawing up regulations for interaction with them and developing an IT infrastructure.
Useful material:
B2B Lead Generation Trends in 2025: What Marketers and Business Owners Can Expect
Automation of processes. More and more companies in the global market are automating B2B sales. In Russia, this process is also actively developing. Without automation of interaction with clients (CRM, self-service portals, connection of AI technologies and chatbots), it is difficult to maintain a company at a competitive level against the background of growing customer requests for service, transparency of processes and acceleration of interaction.
Technological development and generational change affect global business processes, including B2B sales.
Therefore, we recommend monitoring innovations, the market situation and the transformation of customer needs, so as not only to catch up with competitors, but to be able to get ahead of them.
To do this, it is worth paying attention to the following B2B sales trends:
The emergence of a new type of decision maker. Now decision makers are zoomers and millennials, who differ in thinking and behavior from representatives of the older generation.
The main features of their characteristics:
attachment to gadgets: it is easier for them to write in a messenger than to call. This should be taken into account when determining sales and communication channels;
the cult of a healthy lifestyle and environmentally friendly business;
are concerned about issues of justice, ecology, overpopulation, sustainable vietnam consumer email list development. And they expect their business partners to be committed to these same values.
Useful material:
Response speed. Previously, B2B companies worked in the "seller's market". Now the "buyer's age" has come: in the period of active development of marketplaces and e-commerce, buyers expect a quick response. And this should be taken into account when drawing up regulations for interaction with them and developing an IT infrastructure.
Useful material:
B2B Lead Generation Trends in 2025: What Marketers and Business Owners Can Expect
Automation of processes. More and more companies in the global market are automating B2B sales. In Russia, this process is also actively developing. Without automation of interaction with clients (CRM, self-service portals, connection of AI technologies and chatbots), it is difficult to maintain a company at a competitive level against the background of growing customer requests for service, transparency of processes and acceleration of interaction.