Site construction and content creation
Posted: Wed Jan 29, 2025 7:51 am
Recently, many companies have been using SNS as a method to promote their companies. SNS has many powerful services such as Twitter, Instagram, and Facebook, each of which has its own unique characteristics.
When using SNS for your owned media, it is important to utilize the unique features of each SNS. Also, if you increase your followers on a regular basis, your owned media will be highly effective in attracting customers.
Video Platform
Another effective method is to use video platforms such as YouTube and TikTok and incorporate them into your owned media. These days, it is easy for even amateurs to create simple videos, so many companies are using YouTube and TikTok to promote their products and services.
Another benefit is that by creating effective videos and having users view them, you can efficiently direct them to your company's owned media, leading to increased customer numbers.
How to create your own media
If you can create a high-quality and effective owned media, it will lead to effective sales promotion of your products and services. But how should you create an owned media?
Setting operational objectives and KPIs
The direction of your owned media will change significantly depending on your final goal, so it is very important to set operational objectives when creating your owned media. For example, make sure you clarify your goals before creating it, such as whether you are doing it for your company's branding or to acquire potential customers and encourage them to visit.
Next, set KPIs (Key Performance Indicators) to achieve your goals. KPIs are indices that evaluate the degree to which you have achieved your goals, and by setting specific KPI values as targets, you can make the actions you take to achieve them more concrete.
Setting personas, keywords and content
The target who is assumed to actually use a product or service is called a "persona." In order to create content with high search needs on owned media, it is essential to set an accurate persona. Also, if the persona is not set accurately, the content will have a weak message and no content, and you will not be able to attract customers efficiently.
Once you have accurately czech republic cell phone number list defined your persona, select keywords that are close to the persona's concerns and needs and include them in your content. When selecting keywords, be sure to carefully consider the user's search intent.
Once you have selected your keywords, the last step is to set the content. You can accurately understand user needs by actually searching for the selected keywords and referring to the content that appears at the top of the search results. As a result, accurately understanding needs, creating content that is useful to users, and incorporating it into your owned media is important for attracting customers.
In order to provide useful information as an owned media, it is essential to build a website. Websites can be built using a CMS or a dedicated website creation service. Building a website makes it easy to update articles, but changing the design of the website requires knowledge of HTML and CSS.
And since most of the traffic to owned media comes from search engines, it is also important to create content while thoroughly implementing SEO measures to get a high ranking from Google. For example, SEO measures such as including keywords that are highly relevant to the content in articles and structuring the site to link related content are also effective in attracting customers.
Three points to efficiently attract customers through owned media
Owned media is a highly effective medium for attracting customers, and if used well, it can produce great results in attracting customers. Let's introduce three points and examples of how to efficiently attract customers using owned media.
Unify the policy and keep the focus
In order to efficiently attract customers through owned media, it is important to unify the policy and not let the axis waver. If the policy is not unified, the content will also be inconsistent, and the content will be difficult to convey to users. Therefore, when creating owned media, it is important to clarify "who you are communicating what to".
When using SNS for your owned media, it is important to utilize the unique features of each SNS. Also, if you increase your followers on a regular basis, your owned media will be highly effective in attracting customers.
Video Platform
Another effective method is to use video platforms such as YouTube and TikTok and incorporate them into your owned media. These days, it is easy for even amateurs to create simple videos, so many companies are using YouTube and TikTok to promote their products and services.
Another benefit is that by creating effective videos and having users view them, you can efficiently direct them to your company's owned media, leading to increased customer numbers.
How to create your own media
If you can create a high-quality and effective owned media, it will lead to effective sales promotion of your products and services. But how should you create an owned media?
Setting operational objectives and KPIs
The direction of your owned media will change significantly depending on your final goal, so it is very important to set operational objectives when creating your owned media. For example, make sure you clarify your goals before creating it, such as whether you are doing it for your company's branding or to acquire potential customers and encourage them to visit.
Next, set KPIs (Key Performance Indicators) to achieve your goals. KPIs are indices that evaluate the degree to which you have achieved your goals, and by setting specific KPI values as targets, you can make the actions you take to achieve them more concrete.
Setting personas, keywords and content
The target who is assumed to actually use a product or service is called a "persona." In order to create content with high search needs on owned media, it is essential to set an accurate persona. Also, if the persona is not set accurately, the content will have a weak message and no content, and you will not be able to attract customers efficiently.
Once you have accurately czech republic cell phone number list defined your persona, select keywords that are close to the persona's concerns and needs and include them in your content. When selecting keywords, be sure to carefully consider the user's search intent.
Once you have selected your keywords, the last step is to set the content. You can accurately understand user needs by actually searching for the selected keywords and referring to the content that appears at the top of the search results. As a result, accurately understanding needs, creating content that is useful to users, and incorporating it into your owned media is important for attracting customers.
In order to provide useful information as an owned media, it is essential to build a website. Websites can be built using a CMS or a dedicated website creation service. Building a website makes it easy to update articles, but changing the design of the website requires knowledge of HTML and CSS.
And since most of the traffic to owned media comes from search engines, it is also important to create content while thoroughly implementing SEO measures to get a high ranking from Google. For example, SEO measures such as including keywords that are highly relevant to the content in articles and structuring the site to link related content are also effective in attracting customers.
Three points to efficiently attract customers through owned media
Owned media is a highly effective medium for attracting customers, and if used well, it can produce great results in attracting customers. Let's introduce three points and examples of how to efficiently attract customers using owned media.
Unify the policy and keep the focus
In order to efficiently attract customers through owned media, it is important to unify the policy and not let the axis waver. If the policy is not unified, the content will also be inconsistent, and the content will be difficult to convey to users. Therefore, when creating owned media, it is important to clarify "who you are communicating what to".