Connecting special services
Posted: Wed Jan 29, 2025 6:48 am
Manual search
Companies that do not yet have a large number of clients and are not mega-popular online can monitor reviews manually. As a rule, specialized platforms such as Flamp, iRecommend, Otzovik are used to post them. Therefore, you only need to visit them periodically and look for a mention of your company or product in the reviews.
Of course, it is impossible to control all sites in this way. Therefore, you can monitor the entire network 1-2 times a week. To do this, enter the name of your company in the search bar and look at the results.
Don't forget about social networks, where hotel email list people often share their impressions and leave reviews about companies or products. On Instagram, reviews can be found by hashtags, on VK - by searching in the news.
The advantage of this method is that it is completely free. However, it has many disadvantages, for example, its labor intensity. Manual monitoring takes a lot of time. Also, it is not always possible to promptly respond to a publication, since it is inconvenient to do it every day, and the search engines Yandex or Google do not always immediately index pages (a review may appear much earlier than the system determines it).Connecting special services
Monitoring of company name mentions on the Internet can be done using special services that work with certain platforms. For example, Brand Analytic can be used to work with social networks and large media outlets, although it is quite expensive (about 20,000 rubles per month).
In addition, there are IQBuzz, Wobot and others that monitor only social networks, but are not that expensive. You can use the reputation module from SeoPult or Google Alerts for free.
The advantage of services is that they save your time: it is enough to set up notifications once to quickly respond to new negative reviews. Paid services offer additional functionality: analytics and research of related topics, for example, the behavior of competitors. However, the most important advantage of services is that they track many sites, which is simply not realistic to do manually.
Creating a Reviews Section
To avoid having to search for reviews all over the web, motivate the client to write them in a "specially designated place". If the client has a desire to say something about the company, then first of all he goes to its website or page on social networks and, seeing the appropriate section there, leaves his comment.
It is important that this section is a place for discussion and new feedback is posted regularly.
Never delete negative customer reviews! You need to give a polite and informative response. All other users should see that the problem has been solved, the customer is satisfied, and the culprits have been punished.
If a dissatisfied client sees that the section contains only grateful, enthusiastic reviews, he may not dare to express his negativity and will write it elsewhere.
Don't forget: you're not looking for negative reviews to delete them! They need to be responded to, politely and competently - this will turn the customer's dissatisfaction into good advertising for your business.
Types of Negative Reviews
It is worth learning to look at the situation from the position of a dissatisfied person, to understand him. Do not forget that you are not dealing with a faceless avatar, but with a thinking and feeling person.
In order for work with negative reviews to be effective, it is necessary to correctly classify comments from dissatisfied customers. To do this, it is necessary to analyze them and identify the author, paying special attention to the semantic and emotional component of the review.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Reasonable criticism
These are usually neutral reviews that help identify specific growth points. As a rule, there is nothing superfluous in them - a simple statement of fact and suggestions for solving the problem.
When such a review appears, you need to try to find out the reason for its appearance, in other words, find out what this client did not like. After that, you report that you are starting to correct your mistake, and when finished - about the result.
Companies that do not yet have a large number of clients and are not mega-popular online can monitor reviews manually. As a rule, specialized platforms such as Flamp, iRecommend, Otzovik are used to post them. Therefore, you only need to visit them periodically and look for a mention of your company or product in the reviews.
Of course, it is impossible to control all sites in this way. Therefore, you can monitor the entire network 1-2 times a week. To do this, enter the name of your company in the search bar and look at the results.
Don't forget about social networks, where hotel email list people often share their impressions and leave reviews about companies or products. On Instagram, reviews can be found by hashtags, on VK - by searching in the news.
The advantage of this method is that it is completely free. However, it has many disadvantages, for example, its labor intensity. Manual monitoring takes a lot of time. Also, it is not always possible to promptly respond to a publication, since it is inconvenient to do it every day, and the search engines Yandex or Google do not always immediately index pages (a review may appear much earlier than the system determines it).Connecting special services
Monitoring of company name mentions on the Internet can be done using special services that work with certain platforms. For example, Brand Analytic can be used to work with social networks and large media outlets, although it is quite expensive (about 20,000 rubles per month).
In addition, there are IQBuzz, Wobot and others that monitor only social networks, but are not that expensive. You can use the reputation module from SeoPult or Google Alerts for free.
The advantage of services is that they save your time: it is enough to set up notifications once to quickly respond to new negative reviews. Paid services offer additional functionality: analytics and research of related topics, for example, the behavior of competitors. However, the most important advantage of services is that they track many sites, which is simply not realistic to do manually.
Creating a Reviews Section
To avoid having to search for reviews all over the web, motivate the client to write them in a "specially designated place". If the client has a desire to say something about the company, then first of all he goes to its website or page on social networks and, seeing the appropriate section there, leaves his comment.
It is important that this section is a place for discussion and new feedback is posted regularly.
Never delete negative customer reviews! You need to give a polite and informative response. All other users should see that the problem has been solved, the customer is satisfied, and the culprits have been punished.
If a dissatisfied client sees that the section contains only grateful, enthusiastic reviews, he may not dare to express his negativity and will write it elsewhere.
Don't forget: you're not looking for negative reviews to delete them! They need to be responded to, politely and competently - this will turn the customer's dissatisfaction into good advertising for your business.
Types of Negative Reviews
It is worth learning to look at the situation from the position of a dissatisfied person, to understand him. Do not forget that you are not dealing with a faceless avatar, but with a thinking and feeling person.
In order for work with negative reviews to be effective, it is necessary to correctly classify comments from dissatisfied customers. To do this, it is necessary to analyze them and identify the author, paying special attention to the semantic and emotional component of the review.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Reasonable criticism
These are usually neutral reviews that help identify specific growth points. As a rule, there is nothing superfluous in them - a simple statement of fact and suggestions for solving the problem.
When such a review appears, you need to try to find out the reason for its appearance, in other words, find out what this client did not like. After that, you report that you are starting to correct your mistake, and when finished - about the result.