What will change in 2024
Posted: Wed Jan 29, 2025 6:27 am
No global revolutionary changes are expected in the near future.
But you should closely monitor search engine updates .
In Google, links will remain important as always.
Yandex may see a decrease in the importance of uae consumer email list search factors in search results. The fact is that this is currently a bug in the search engine algorithm that many people use. Yandex is aware of the problem and is making considerable efforts to solve it .
But if the influence of one factor decreases, the role of others will increase:
commercial;
search within the site (including usability and user experience on the site);
links;
brand reputation and off-site reviews.
And in all search engines, the importance of content quality will increase, regardless of its type.
Case:
SEO promotion in a complex topic: +100% traffic in 7 months
More Content, Lower Quality: How Search Engines React
The advent of AI and the widespread use of various neural networks has led to the fact that there is much more content, but its quality has noticeably decreased.
As you know, search engines are faced with the task of filtering out low-quality content in order to show users the most relevant and reliable results.
Therefore, in the near future the importance of content evaluation factors will increase :
EEAT (Experience, Competence, Authority, Credibility);
originality;
website and brand reputation assessments.
Because of this, search engines and companies may soon face difficulties such as:
too much data to process (exponentially growing volume of published content, created pages, websites, etc.);
the increasing complexity of search engine algorithms due to the fact that there is more content and its quality needs to be assessed even more carefully;
improving the quality of content analysis by search engines.
But you should closely monitor search engine updates .
In Google, links will remain important as always.
Yandex may see a decrease in the importance of uae consumer email list search factors in search results. The fact is that this is currently a bug in the search engine algorithm that many people use. Yandex is aware of the problem and is making considerable efforts to solve it .
But if the influence of one factor decreases, the role of others will increase:
commercial;
search within the site (including usability and user experience on the site);
links;
brand reputation and off-site reviews.
And in all search engines, the importance of content quality will increase, regardless of its type.
Case:
SEO promotion in a complex topic: +100% traffic in 7 months
More Content, Lower Quality: How Search Engines React
The advent of AI and the widespread use of various neural networks has led to the fact that there is much more content, but its quality has noticeably decreased.
As you know, search engines are faced with the task of filtering out low-quality content in order to show users the most relevant and reliable results.
Therefore, in the near future the importance of content evaluation factors will increase :
EEAT (Experience, Competence, Authority, Credibility);
originality;
website and brand reputation assessments.
Because of this, search engines and companies may soon face difficulties such as:
too much data to process (exponentially growing volume of published content, created pages, websites, etc.);
the increasing complexity of search engine algorithms due to the fact that there is more content and its quality needs to be assessed even more carefully;
improving the quality of content analysis by search engines.