The interest of producers is understandable
Posted: Wed Jan 29, 2025 5:56 am
They have the first price, which means they can set the best price for buyers without losing profits due to high commissions and unexpected expenses.
It is becoming more difficult to find new channels for selling products.
An example from the last briefing: a client, a curtain manufacturer, notes: advertising in Yandex.Direct is becoming unprofitable, since all the top positions are occupied by marketplaces. And the same story with organic search results. The sites and sellers themselves launch advertising to attract an audience and promote products. Getting to the top of search results and attracting traffic to your resource is becoming more and more difficult and expensive. Private online stores are simply forced out.
1200_2.jpgIt's easy to check, type the name of any product thailand consumer email list into Yandex and evaluate the search results - the top is occupied by marketplaces
Article
How and why should a manufacturer enter marketplaces
Entering Marketplaces and Promoting Products: The Old Approach Doesn't Work
Let's take the end of 2021 and the beginning of 2022 as an example - how sales on Wildberries were launched then: we have a certain product, using analytics services we determine how well similar products are sold by competitors.
To get around them, our products need to be bought out with the same intensity. If you add a new card, the marketplace gives about 30 days to prove that your product is in demand. Therefore, sellers often resorted to self-buyouts, after which organic sales began to grow.
Other platforms - Yandex.Market and OZON "love" internal paid promotion more.
Platform algorithms are evolving
It is becoming more difficult to find new channels for selling products.
An example from the last briefing: a client, a curtain manufacturer, notes: advertising in Yandex.Direct is becoming unprofitable, since all the top positions are occupied by marketplaces. And the same story with organic search results. The sites and sellers themselves launch advertising to attract an audience and promote products. Getting to the top of search results and attracting traffic to your resource is becoming more and more difficult and expensive. Private online stores are simply forced out.
1200_2.jpgIt's easy to check, type the name of any product thailand consumer email list into Yandex and evaluate the search results - the top is occupied by marketplaces
Article
How and why should a manufacturer enter marketplaces
Entering Marketplaces and Promoting Products: The Old Approach Doesn't Work
Let's take the end of 2021 and the beginning of 2022 as an example - how sales on Wildberries were launched then: we have a certain product, using analytics services we determine how well similar products are sold by competitors.
To get around them, our products need to be bought out with the same intensity. If you add a new card, the marketplace gives about 30 days to prove that your product is in demand. Therefore, sellers often resorted to self-buyouts, after which organic sales began to grow.
Other platforms - Yandex.Market and OZON "love" internal paid promotion more.
Platform algorithms are evolving