Additional audience from other platforms.
Posted: Wed Jan 29, 2025 5:53 am
External promotion of products on Wildberries and other marketplaces
In addition to internal product promotion tools, you can use other options.
Advantages:
Warming up before buying — a warmer audience will move to the marketplace, interested and informed about your advantages. That is, you are not limited by the information in the product card.
Testing new channels. You will evaluate thei taiwan consumer email list r effectiveness and will subsequently be able to scale the result, providing an additional flow of customers and increasing sales volumes.
Flaws:
There is a risk that the user will prefer a product from another seller that he comes across in recommendations or an advertising block.
Marketplaces love external transitions and are ready to increase the seller's positions for this, but if there is a lot of traffic, but no sales, this can affect the pessimization of the card. Therefore, you need to carefully approach its optimization and design, as well as the offer itself.
Experts have come to the conclusion that external advertising should initially be directed to a warm-up page, which is a booster. This could be a landing page where you place additional information about the product and its unique properties.
From this page, the warmed-up audience goes to the marketplace and makes a purchase.
Otherwise, there is a high probability that the buyer will simply not have enough information in the card to make a decision. Thus, the conversion from the card to the basket will decrease, the site will consider that something is wrong with your card and will pessimize it, lowering it in the search results.
In addition to internal product promotion tools, you can use other options.
Advantages:
Warming up before buying — a warmer audience will move to the marketplace, interested and informed about your advantages. That is, you are not limited by the information in the product card.
Testing new channels. You will evaluate thei taiwan consumer email list r effectiveness and will subsequently be able to scale the result, providing an additional flow of customers and increasing sales volumes.
Flaws:
There is a risk that the user will prefer a product from another seller that he comes across in recommendations or an advertising block.
Marketplaces love external transitions and are ready to increase the seller's positions for this, but if there is a lot of traffic, but no sales, this can affect the pessimization of the card. Therefore, you need to carefully approach its optimization and design, as well as the offer itself.
Experts have come to the conclusion that external advertising should initially be directed to a warm-up page, which is a booster. This could be a landing page where you place additional information about the product and its unique properties.
From this page, the warmed-up audience goes to the marketplace and makes a purchase.
Otherwise, there is a high probability that the buyer will simply not have enough information in the card to make a decision. Thus, the conversion from the card to the basket will decrease, the site will consider that something is wrong with your card and will pessimize it, lowering it in the search results.