How sellers can now advance in Search and Catalog
Posted: Wed Jan 29, 2025 5:53 am
As a result of all the innovations, the effectiveness of advertising campaigns of the Search, Catalog, and Search+Catalog types has predictably decreased: automatic advertising campaigns promoted with Boost have pushed their positions aside. Now, having set a high bid, you can still not get to the first page of search results.
By the way, according to my observations, on average, advertising rates in these campaigns for first places have become lower.
The popularity of automatic advertising campaigns switzerland consumer email list with Booster mechanics, in turn, is only increasing.
Against the backdrop of all the changes, the following began to play an even greater role in the success of promotion:
SEO product cards : key queries for which WB shows the product are taken from the name, description, and characteristics of the product indicated in the card.
We strongly recommend our Clients not to add irrelevant words to the product description, not to oversaturate it with keywords. The cleaner and better composed the text description in the product card, the more effective any advertising campaign will be;
optimization of business processes related to the sale of goods on WB, and work with other indicators that influence the place of goods in search results and advertising campaigns.
For example, it is important to establish the processes of assembling and shipping goods via the Marketplace system (FBS) in order not to lose "points" on the time of assembling and delivering the order, work on the clickability of the main product photo, correctly distribute goods across regional WB warehouses, and prevent out of stock (the goods are sold out and unavailable for order).
Based on WB's concept of profit maximization, it can be assumed that these innovations in product promotion are far from the last.
It is up to the sellers to decide what type of advertising campaign to use given such inputs.
By following the above advice and taking into account relevant risks, you can make any promotion and work on Wildberries in general more effective.
And our experts are always ready to suggest what to focus on when promoting on marketplaces, where to find growth points and which processes are best automated.
By the way, according to my observations, on average, advertising rates in these campaigns for first places have become lower.
The popularity of automatic advertising campaigns switzerland consumer email list with Booster mechanics, in turn, is only increasing.
Against the backdrop of all the changes, the following began to play an even greater role in the success of promotion:
SEO product cards : key queries for which WB shows the product are taken from the name, description, and characteristics of the product indicated in the card.
We strongly recommend our Clients not to add irrelevant words to the product description, not to oversaturate it with keywords. The cleaner and better composed the text description in the product card, the more effective any advertising campaign will be;
optimization of business processes related to the sale of goods on WB, and work with other indicators that influence the place of goods in search results and advertising campaigns.
For example, it is important to establish the processes of assembling and shipping goods via the Marketplace system (FBS) in order not to lose "points" on the time of assembling and delivering the order, work on the clickability of the main product photo, correctly distribute goods across regional WB warehouses, and prevent out of stock (the goods are sold out and unavailable for order).
Based on WB's concept of profit maximization, it can be assumed that these innovations in product promotion are far from the last.
It is up to the sellers to decide what type of advertising campaign to use given such inputs.
By following the above advice and taking into account relevant risks, you can make any promotion and work on Wildberries in general more effective.
And our experts are always ready to suggest what to focus on when promoting on marketplaces, where to find growth points and which processes are best automated.