With all this “will there be a vaccine or not?”, the future is a big question mark. After all, there is no button that simply freezes everything while the disease develops and allows us to go back to the way things were before. The world has to move on.
Yes, businesses are indeed reopening and things are slowly getting back to normal. However, the simple act of trying on clothes in a store or sitting down to eat at a restaurant has changed due to recommendations from the World Health Organization and has had to adapt to the new conditions.
Therefore, we have brought some examples of big brands that have stepped up to the plate and that can serve as inspiration to help us see a light at the end of the tunnel.
KFC
The slogan of this fast food chain , for 64 years, has been “It's finger lickin' good”. However, we know that according to the WHO's hygiene recommendations during the pandemic, licking our fingers is the last thing we should do.
So, after some complaints in the UK, KFC rethought vietnam viral telegram its strategy and censored its own slogan, literally, to show the importance of following the recommendations. Instead of changing the phrase, they relaunched their advertisements with the words blurred out, so that it was impossible to read, only to understand that it had been erased.
The company launched an action in the United Kingdom and Ireland explaining the situation, which, despite having been with it for more than 60 years, at this moment, the slogan does not work, precisely to not encourage consumers to break the rules of the “new normal”.
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Shopping malls have already reopened, as have large department stores such as C&A. However, for obvious preventive reasons, fitting rooms are closed and it is not possible to try on items before purchasing them.
And we know that buying clothes without trying them on is difficult, right? Even more so because sizes in Brazil are not standardized and the models in the catalog photos are almost always of just one body type.
For this reason, the C&A marketing team, together with YouTube, created the project “Eu Experimenteo pra Você” (I Try It on for You), where, through the Creators Connect platform, several famous YouTubers with different sizes ranging from PP to GG are being invited to try on the store's pieces and show consumers the details of fit, modeling and cut on each body, in a kind of virtual fitting room.
Some of the influencers chosen are Niina Secrets, Joyce Kitamura, Camilla de Lucas, Bruna Gomes and Maíra Medeiros. The content is being released on each influencer's YouTube channels and social media channels, as well as on the store's official platforms.