What are micro-conversions?
Posted: Wed Jan 29, 2025 5:40 am
A micro-conversion is when you set the action just before the final conversion you want to measure as a provisional conversion.
For example, let's consider measuring the purchase of a product as a conversion.
If your site is structured as follows: "Home page" → "Product page" → "Purchase selection" → "Input form" → "Thank you page," a normal conversion setting would typically consider the viewing of the thank you page after completing information entry to be a conversion. However, with micro conversions, the viewing of the input form for information just before making a purchase is set as a conversion.
By doing so, it is easier to collect conversion data risk managers email database than if only viewing a thank you page was set as a conversion, and it is possible to speed up machine learning.
Things to be aware of
Micro conversions are set up solely to increase conversions for the final action, such as completing a purchase, which is the original purpose.
Therefore, rather than simply increasing the amount of data you can measure, you need to set up micro-conversions by making hypotheses about the actions that users will take that will lead to a final conversion.
＊＊＊
While most web advertising companies focus on advertising management, we plan, implement and improve the entire web promotion process.
In addition, in the area of marketing automation, we provide comprehensive web promotion and marketing automation services, from implementation support to campaign design in conjunction with advertising measures after implementation.
For example, let's consider measuring the purchase of a product as a conversion.
If your site is structured as follows: "Home page" → "Product page" → "Purchase selection" → "Input form" → "Thank you page," a normal conversion setting would typically consider the viewing of the thank you page after completing information entry to be a conversion. However, with micro conversions, the viewing of the input form for information just before making a purchase is set as a conversion.
By doing so, it is easier to collect conversion data risk managers email database than if only viewing a thank you page was set as a conversion, and it is possible to speed up machine learning.
Things to be aware of
Micro conversions are set up solely to increase conversions for the final action, such as completing a purchase, which is the original purpose.
Therefore, rather than simply increasing the amount of data you can measure, you need to set up micro-conversions by making hypotheses about the actions that users will take that will lead to a final conversion.
＊＊＊
While most web advertising companies focus on advertising management, we plan, implement and improve the entire web promotion process.
In addition, in the area of marketing automation, we provide comprehensive web promotion and marketing automation services, from implementation support to campaign design in conjunction with advertising measures after implementation.