The algorithm of actions will help to maintain the correct direction in the first minutes of contact with the decision maker:
Greetings
Even if you have negotiating experience kuwait phone number in cold sales, you need to check your voice again. "Hello" or "Good day" should sound weighty, calm, friendly and sincere.
By sticking to a certain algorithm, it will be easier to move in the right direction.
Performance
A very important element. State your name and the company you represent calmly and confidently. Use simple, concise phrases: "My name is... I am from the company...".
Cold Sales Operator
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The Hook of Clarity
The decision maker needs to understand the reason for your call. And there is more than one such "hook":
The hook "Interesting". Possible if a point of contact with your company is found. It is advisable to start the conversation by indicating it: "You talked about a possible meeting", "You left a request", etc.
The "Established Agreements" hook. You've already had telephone contact, and your efforts are marked by recorded agreements. In this winning situation for you, the conversation during a cold call should begin with an explanation of who is calling, what is the reason, and be sure to remind them of the agreement.
The hook "Call by recommendation". The opening phrase "You were recommended to me" should hook the decision maker: he is being called by a person who was advised to contact him as an expert. Take this into service in your contacts with the secretary. Most likely, it will have an effect.
The "Public Reason" Hook. Your efforts have been crowned with success, you have been given the decision maker's phone number, you hear his voice for the first time. Realizing that he has shown absolutely no interest in your company and products, the phrase "On your website, which I often visit, I saw..., so I am calling you to offer..." can become the hook of clarity.
Voicing the target
When cold selling, be sure to indicate the purpose of the conversation. The interlocutor will understand the subject of the upcoming telephone contact and will save time on getting to the heart of the matter. Key phrases - "I am calling you with a proposal for partnership / joint strategy in the matter of ..."
Programming
If you feel that the decision maker intends to continue the conversation, you need to set the rules. To do this, use the technique: “I propose to do it this way. I will ask a few questions and explain our proposal. Then I will be ready to answer your questions. And then we will discuss our relationship. This will take 15 minutes.”
"Yes-yes / no-no"
If after the client's "programming" carried out according to the script in a semi-interrogative form, the conversation continues, then this stage has been successful. If a clear signal of the intention to end the conversation has been given, it is necessary to find out the reason, try to establish other agreements and act in accordance with them.