Roll out a new marketing campaign
Posted: Wed Jan 29, 2025 5:33 am
Is it possible to increase sales during a crisis by using new marketing moves, and in such a way as not to harm the overall work process? It is important to think everything through carefully, to take into account the overall difficult situation in the economy.
Below is a proven action plan for such cases:
Carefully analyze the current market dj email list situation.
Identify ten ways in which your product is superior to your competitors' products (taking into account market analysis data).
Think about what your customers are missing in your offers, and what important and attractive things you can add to them.
Study your potential client in detail, take into account every little detail: social status, income, what he likes best, whether he has a family, what time he usually shops and why he chooses your store (company).
After that, determine what amounts your client can most often afford to spend on purchases.
Find out where your customers find out about you and determine which information channel is the most effective. There are special built-in tools for this, such as Google Analytics (if you own an online marketplace). You can collect this data using questionnaires.
Once all the necessary information has been collected, study it carefully, understand how the market situation has changed due to the crisis, what has changed in customer requests, how advertising channels operate. Taking these changes into account, start advertising your product in a new way.
Increasing sales during a crisis is impossible without active measures to accelerate the sale of products and without using new tools in the process of selling goods. That is, the main attention should be paid to active sales.
There are different ways to switch from passive to active sales:
Go out to meet people. A new method for making managers communicate more with clients has recently been used in England. There, a room is rented for an office that can comfortably accommodate no more than 10 people, and more than twenty employees are hired there. What does this give? People find it hard to spend the entire working day in such a cramped space, and they willy-nilly try to go out, which means spending more time with clients and thereby increasing sales.
Change the approach to remuneration. Make salaries small, while increasing the size of bonuses. This will encourage sellers to take active actions, they will try to sell more, so as not to receive a bare salary.
Organize events for managers that will encourage them to work actively and arouse the desire to grow professionally. For example, special trainings or competitions, as a result of which the best employee is awarded a cash bonus. This will certainly contribute to an increase in sales during the crisis.
Be sure to notify in writing or by phone everyone who has already purchased your product (service) at least once about the current discounts and special offers. Let people remember you - this will encourage many to come back again. Offer old customers additional services, benefits, bonuses. In any case, this will take fewer resources than attracting new customers. This way, you will achieve an increase in sales during the crisis and at the same time save time and money.
Below is a proven action plan for such cases:
Carefully analyze the current market dj email list situation.
Identify ten ways in which your product is superior to your competitors' products (taking into account market analysis data).
Think about what your customers are missing in your offers, and what important and attractive things you can add to them.
Study your potential client in detail, take into account every little detail: social status, income, what he likes best, whether he has a family, what time he usually shops and why he chooses your store (company).
After that, determine what amounts your client can most often afford to spend on purchases.
Find out where your customers find out about you and determine which information channel is the most effective. There are special built-in tools for this, such as Google Analytics (if you own an online marketplace). You can collect this data using questionnaires.
Once all the necessary information has been collected, study it carefully, understand how the market situation has changed due to the crisis, what has changed in customer requests, how advertising channels operate. Taking these changes into account, start advertising your product in a new way.
Increasing sales during a crisis is impossible without active measures to accelerate the sale of products and without using new tools in the process of selling goods. That is, the main attention should be paid to active sales.
There are different ways to switch from passive to active sales:
Go out to meet people. A new method for making managers communicate more with clients has recently been used in England. There, a room is rented for an office that can comfortably accommodate no more than 10 people, and more than twenty employees are hired there. What does this give? People find it hard to spend the entire working day in such a cramped space, and they willy-nilly try to go out, which means spending more time with clients and thereby increasing sales.
Change the approach to remuneration. Make salaries small, while increasing the size of bonuses. This will encourage sellers to take active actions, they will try to sell more, so as not to receive a bare salary.
Organize events for managers that will encourage them to work actively and arouse the desire to grow professionally. For example, special trainings or competitions, as a result of which the best employee is awarded a cash bonus. This will certainly contribute to an increase in sales during the crisis.
Be sure to notify in writing or by phone everyone who has already purchased your product (service) at least once about the current discounts and special offers. Let people remember you - this will encourage many to come back again. Offer old customers additional services, benefits, bonuses. In any case, this will take fewer resources than attracting new customers. This way, you will achieve an increase in sales during the crisis and at the same time save time and money.